FREE IGNOU MMPM 006 Solved Assignment 2023-24 | Marketing Research Solved Assignment 2023-24: MMPM 006 Solved Assignment 2023-24 , MMPM 006 Assignment 2022 , FREE MMPM 006 Assignment , IGNOU Assignment 2023-24- Gandhi National Open University had recently uploaded the assignments of this session for Management for the year 2023-24. Students are recommended to download their Assignments from this web page itself. MMPM 006 Solved Assignment 2023-24 They don’t need to go anywhere else when everything regarding the Assignments are available during this text only.

FREE IGNOU MMPM 006 Solved Assignment 2023-24 | Marketing Research

MMPM 006 Solved Assignment 2023-24 : for college kids – MMPM 006 Marketing Research Solved Assignment 2023-24, Students are advised that after successfully downloading their Assignments, you’ll find each and every course assignments of your downloaded. Candidates got to create separate assignment for the IGNOU Master Course, so as that it’s easy for Evaluators to ascertain your assignments.

IGNOU MMPM 006 Question Paper

Answer all questions in this assignment.

Q1. What are the different stages of the marketing research process? Discuss.

The marketing research process typically involves several stages to gather and analyze information that helps businesses make informed decisions. These stages are as follows:

1. Problem Definition:
   • Identify and define the marketing problem or opportunity that requires research.
   • Clearly outline the objectives and goals of the research.
2. Developing the Research Plan:
   • Determine the type of research (e.g., exploratory, descriptive, causal).
   • Define the target audience and the sample size.
   • Choose the research method (e.g., surveys, interviews, observations).
   • Develop a data collection instrument (e.g., questionnaire).
3. Data Collection:
   • Collect data according to the research plan.
   • Methods may include surveys, interviews, focus groups, observations, and more.
   • Ensure the data collection process is systematic and unbiased.
4. Data Analysis:
   • Analyze the collected data using statistical tools and techniques.
   • Interpret the results and draw meaningful conclusions.
   • Identify patterns, trends, and correlations in the data.
5. Interpretation and Reporting:
   • Interpret the findings in the context of the research objectives.
   • Prepare a comprehensive report that includes the research methodology, results, and recommendations.
   • Present the findings to relevant stakeholders.
6. Implementation of Findings:
   • Develop and implement marketing strategies based on the research findings.
   • Monitor and evaluate the outcomes of the implemented strategies.
   • Make adjustments as needed.
7. Follow-up:
   • Assess the long-term impact of the marketing strategies.
   • Determine if further research is necessary.
   • Use feedback to refine future marketing efforts.

It’s important to note that these stages are not always strictly linear and may involve iteration. The marketing research process is dynamic, and adjustments may be made based on new insights or changes in the business environment.

Q2. Discuss the meaning and importance of research design with examples.

Q3. A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled. The quality control department took a random sample of 50 cans and found that the arithmetic mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At the 5 percent level of significance, can the hypothesis that the mean weight is equal to 16 grams be rejected?

Q4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Q5. Write short notes on following

a) Adoption of Marketing Research by Indian Businesses

b) Gaining Insights from Big Data

c) Role of social media in Marketing Research

MMPM 006 Marketing Research Solved Assignment 2023-24: Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Alongside assignment status, they will also checkout their assignment marks & result. All this is often available in a web mode. After submitting the assignment, you’ll check you IGNOU Assignment Status only after 3-4 weeks. it’d take 40 days to declare. MMPM 006 Solved Assignment 2023-24

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Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Along with assignment status, they can also checkout their assignment marks & result.  MMPM 006 Solved Assignment 2023-24 All this is available in an online mode. After submitting the assignment, you can check you IGNOU Assignment Status only after 3-4 weeks. It might take 40 days to declare.

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