IGNOU MTTM 14 Free Solved Assignment 2022-23, IGNOU MMTM 14 TOURIST TRANSPORT MANAGEMENT Free Solved Assignment 2022-23 If you are interested in pursuing a course in radio production and direction, IGNOU MTTM 14 can be an excellent choice. In this article, we will take a closer look at what IGNOU MTTM 14 is all about and what you can expect to learn from this course.
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IGNOU MTTM 14 Free Solved Assignment 2022-23 is a course offered by the Indira Gandhi National Open University (IGNOU) under the School of Journalism and New Media Studies. As the name suggests, it is a course on “Production and Direction for Radio.” The course is designed to provide students with a comprehensive understanding of radio production and direction and covers various topics related to this field.
IGNOU MTTM 14 Free Solved Assignment 2022-23
- 1 IGNOU MTTM 14 Free Solved Assignment 2022-23
- 2 Q2. Discuss the Role of Private Sector in the management of Tourist Transport System.
- 2.1 Q3. Discuss the role of Indian Tourist Transport Association (ITTA) in promoting the cause of tourist transporters in India.
- 2.2 Q4. What is selling? Explain the application of marketing mix in tourist transport operations with suitable examples.
- 2.3 ii) Offences under Motor Vehicle Act
- 2.4 Q6. Discuss the duties and role of a Manager in Tourist Transport Business.
- 2.5 Q7. What do you understand by Customer Care? What are the various steps of customer complain handling in a Tourist transport business?
- 2.6 Q8. Write a detailed note on Permits in Transport Business with special reference to Tourist Permits.
- 2.7 Q9. Explain the concept of car rental agencies. Explain rent a cab scheme and its marketing.
IGNOU MTTM 14 Free Solved Assignment 2022-23
Q1. Discuss the infrastructural and capital requirements associated with the setting up of a tourist transport business. Substantiate your answer with relevant examples.
Starting a tourist transport business requires significant infrastructure and capital investment. The success of the business relies on the quality of service, the availability of the appropriate vehicles, and the ability to manage the operation effectively. In this response, we will discuss the various infrastructural and capital requirements for setting up a tourist transport business, along with relevant examples.
- Vehicles: The main requirement for a tourist transport business is the availability of suitable vehicles, which should be comfortable, safe, and well-maintained. The number of vehicles required will depend on the size of the business, the number of clients, and the destinations served. For example, a business that operates in a small town may require only a few vehicles, while a business that serves multiple cities may require a large fleet of buses, vans, or coaches.
- Drivers and Staff: The business will require trained and experienced drivers who have the necessary licenses and certifications to operate the vehicles. The staff will also include administrative personnel to manage reservations, accounting, and other aspects of the business.
- Maintenance Facilities: The vehicles must be maintained and serviced regularly to ensure their safety and reliability. The business will require a dedicated maintenance facility or contract with a maintenance service provider to manage the upkeep of the vehicles.
- Insurance and Licenses: The business will require insurance coverage to protect the company, the drivers, and the passengers. The company must also obtain the necessary licenses and permits to operate in the specific locations where the business operates.
- Marketing and Advertising: Marketing and advertising are essential for attracting clients and building the business’s reputation. A tourist transport business will require a well-designed website, social media presence, and other advertising channels to promote the business and its services.
For example, let’s consider a company like Gray Line Tours, which operates in over 700 locations around the world. Gray Line Tours provides a wide range of transportation services, including bus tours, shuttle services, and private transportation. The company has a large fleet of well-maintained vehicles and employs experienced drivers and administrative personnel to manage its operations. Gray Line Tours invests heavily in marketing and advertising to attract new customers and maintain its reputation as a reliable and high-quality service provider.
In conclusion, setting up a tourist transport business requires significant capital investment and infrastructure. The company must have suitable vehicles, trained drivers and staff, maintenance facilities, insurance and licenses, and a strong marketing and advertising presence. Examples like Gray Line Tours show that successful tourist transport businesses require a comprehensive approach to their operations, focusing on delivering a quality service to their customers.
Q2. Discuss the Role of Private Sector in the management of Tourist Transport System.
The private sector plays a crucial role in the management of tourist transport systems. The private sector includes all businesses and organizations that are owned and operated by individuals or groups for profit, and that are not controlled by the government.
Private sector involvement in tourist transport systems can take many forms, including:
- Transportation Services: Private sector companies provide transportation services such as taxis, buses, car rentals, and air travel to tourists. These services are essential for the movement of tourists from one place to another.
- Infrastructure Development: Private sector companies invest in the development of transportation infrastructure such as airports, seaports, and highways, which are essential for the growth of the tourism industry.
- Tourist Facilities: Private sector companies also invest in tourist facilities such as hotels, resorts, restaurants, and entertainment venues. These facilities provide tourists with comfortable accommodation, food, and entertainment options during their stay.
- Tour Operators: Private sector companies also operate tour packages for tourists, which include transportation, accommodation, and guided tours. These packages make it easier for tourists to explore new destinations and experience local culture.
The private sector’s involvement in the management of tourist transport systems brings several benefits:
- Increased Efficiency: Private sector companies are motivated by profit, which encourages them to operate efficiently and provide high-quality services to customers. This leads to increased efficiency in the management of tourist transport systems.
- Innovation: Private sector companies are more likely to invest in new technologies and innovative solutions that can improve the quality and efficiency of tourist transport systems.
- Job Creation: Private sector involvement in tourist transport systems creates jobs and stimulates economic growth in the tourism industry.
- Increased Competition: Private sector competition can lead to lower prices for tourists, which makes travel more affordable and accessible.
However, the private sector’s involvement in the management of tourist transport systems also has some potential drawbacks. Private sector companies may prioritize profit over environmental concerns, leading to increased pollution and environmental degradation. Additionally, some private sector companies may engage in unfair practices that harm consumers or the tourism industry as a whole.
To mitigate these potential risks, it is important for governments to regulate private sector involvement in tourist transport systems and ensure that private sector companies operate in a responsible and sustainable manner.
Q3. Discuss the role of Indian Tourist Transport Association (ITTA) in promoting the cause of tourist
transporters in India.
The Indian Tourist Transport Association (ITTA) is a non-profit organization that represents the interests of tourist transporters in India. ITTA plays a significant role in promoting the cause of tourist transporters in India in several ways.
Firstly, ITTA works towards improving the business environment for its members by advocating for policies that support the growth of the tourism industry in India. It regularly interacts with government officials, tourism boards, and other stakeholders to address issues facing the industry and seek solutions that benefit its members.
Secondly, ITTA provides a platform for its members to network and share best practices, which helps them stay updated on industry trends and improve their services. The association also provides training and skill development programs for its members to improve the quality of their services.
Thirdly, ITTA represents the interests of its members in various forums, including industry associations, regulatory bodies, and other organizations. This helps ensure that the concerns and interests of tourist transporters are heard and addressed.
Fourthly, ITTA plays an important role in promoting responsible and sustainable tourism practices among its members. The association encourages its members to adopt eco-friendly practices and promotes awareness among tourists about the importance of sustainable tourism.
Overall, the Indian Tourist Transport Association (ITTA) plays a critical role in promoting the cause of tourist transporters in India. By advocating for policies that support the growth of the tourism industry, providing a platform for networking and skill development, representing the interests of its members, and promoting responsible tourism practices, ITTA helps ensure the long-term sustainability of the industry and the livelihoods of its members.
Q4. What is selling? Explain the application of marketing mix in tourist transport operations with
Selling refers to the process of persuading or convincing potential customers to purchase a product or service. It involves communicating the value of the product or service, addressing any concerns or objections, and facilitating the transaction.
The marketing mix is a framework that helps businesses to develop and implement effective marketing strategies. It consists of four main elements: product, price, promotion, and place. The application of the marketing mix in tourist transport operations can help businesses to attract and retain customers, increase revenue, and maintain a competitive edge in the market.
Product: In tourist transport operations, the product refers to the transportation services that are offered to customers. This includes the type of vehicles used, the quality of service provided, and any additional features or amenities. For example, a luxury tour bus operator may differentiate themselves by offering comfortable seats, Wi-Fi access, and on-board refreshments.
Price: Pricing strategy is a crucial component of the marketing mix in tourist transport operations. Businesses must determine the optimal price point that will attract customers while still allowing for a profitable margin. For example, a budget airline may offer lower prices than their competitors in order to appeal to price-sensitive customers.
Promotion: Promotion refers to the various methods used to communicate with potential customers and encourage them to book services. This includes advertising, public relations, social media, and other forms of marketing. For example, a sightseeing tour operator may use social media to showcase their services and offer promotions to attract new customers.
Place: Place refers to the channels through which customers can access and purchase the transportation services. This includes physical locations, such as ticket booths or terminals, as well as online platforms and mobile apps. For example, a bus company may offer online booking through their website or mobile app, making it easier for customers to purchase tickets and plan their trip.
In conclusion, the application of the marketing mix in tourist transport operations can help businesses to effectively market their transportation services, attract and retain customers, and increase revenue. By carefully considering each element of the marketing mix, businesses can create a comprehensive and effective marketing strategy that meets the needs of their target audience.
5. Write short notes on any two of the following:
i) Demand Forecasting for Tourist Transport (Road)
Demand forecasting for tourist transport on roads is a critical process that enables transport operators to anticipate the volume of travelers that they will be required to transport at any given time. The accuracy of demand forecasting is essential for efficient transport operations, as it allows operators to optimize their resources and manage their costs effectively.
There are several methods of demand forecasting for tourist transport on roads, including:
- Historical data analysis: This method involves analyzing past travel patterns and trends to forecast future demand. Transport operators can use historical data to identify peak travel periods, which can be used to estimate future demand. This method assumes that future travel patterns will be similar to those observed in the past.
- Surveys: Surveys can be used to gather data on the travel patterns and preferences of potential customers. The data collected can be used to identify trends and patterns, which can then be used to forecast future demand. This method can be time-consuming and expensive, but it provides more accurate information about customer preferences and behaviors.
- Statistical modeling: This method involves developing statistical models based on historical data and other relevant variables, such as economic indicators, demographic data, and tourism trends. These models can be used to forecast demand for tourist transport on roads with greater accuracy.
- Expert opinion: This method involves gathering insights and opinions from experts in the tourism and transport industry to forecast future demand. This method is particularly useful in situations where there is limited historical data or where there are significant changes in market conditions.
In conclusion, demand forecasting is a critical process for tourist transport operators on roads, enabling them to optimize their resources and manage their costs effectively. Transport operators can use a variety of methods, including historical data analysis, surveys, statistical modeling, and expert opinion to forecast future demand accurately. By using the most appropriate forecasting methods, transport operators can ensure that they are well-positioned to meet the needs of their customers and remain competitive in the market.
ii) Offences under Motor Vehicle Act
The Motor Vehicle Act is a legislation that governs the use of motor vehicles on public roads and highways. It sets out a number of rules and regulations that must be followed by drivers and vehicle owners to ensure safe and responsible driving. The Act also sets out a range of offences and penalties for non-compliance with these rules.
Some common offences under the Motor Vehicle Act include:
- Over-speeding: This refers to driving a vehicle above the posted speed limit on a particular road or highway. The penalties for over-speeding can vary depending on the severity of the offence.
- Drunk driving: Driving under the influence of alcohol or drugs is a serious offence that can result in license suspension, heavy fines, and even imprisonment.
- Reckless driving: This refers to driving in a manner that puts the lives of others at risk. This can include excessive speeding, dangerous lane changes, or failure to stop at red lights or stop signs.
- Distracted driving: Using a cell phone or other electronic device while driving is prohibited under the Motor Vehicle Act, and can result in fines and demerit points on your license.
- Failure to wear a seat belt: Failing to wear a seat belt while driving is an offence that can result in a fine.
- Driving without a license: Driving without a valid driver’s license is a serious offence that can result in fines, license suspension, and even imprisonment.
- Driving without insurance: Operating a vehicle without insurance is illegal and can result in fines and license suspension.
These are just a few examples of the many offences under the Motor Vehicle Act. It is important to follow all the rules and regulations set out in the Act to ensure safe and responsible driving.
iii) Recruitment and selection in tourist transport (Road)
Recruitment and selection are important aspects of human resource management in the tourist transport industry, especially in the road transport sector. To effectively recruit and select employees for this industry, here are some steps and considerations to follow:
- Job Analysis: Conduct a thorough job analysis to identify the skills, knowledge, and abilities required for various roles in the road transport sector. This will help in creating accurate job descriptions and identifying the right candidates for the job.
- Recruitment: Develop a recruitment strategy that targets potential candidates for the job. This can include posting job vacancies on online job boards, social media platforms, industry associations, and recruitment agencies. You can also reach out to local schools or colleges that offer courses related to transport and logistics.
- Selection Criteria: Develop selection criteria that align with the job requirements. This can include educational qualifications, previous experience, technical skills, interpersonal skills, and ability to work in a team.
- Screening Process: Screen the candidates based on the selection criteria to identify the best fit for the job. This can include reviewing resumes and cover letters, conducting phone or video interviews, and administering online tests or assessments.
- Interview Process: Conduct face-to-face or virtual interviews with the shortlisted candidates to evaluate their skills, experience, and fit for the role. You can also use this opportunity to assess their communication skills, problem-solving abilities, and customer service orientation.
- Reference Checks: Conduct reference checks to verify the information provided by the candidates and to gain insights into their work ethics and reliability.
- Onboarding and Training: Once you have selected the right candidate, provide them with proper onboarding and training to ensure they are equipped with the necessary skills and knowledge to perform their job effectively.
In summary, to effectively recruit and select employees for the tourist transport industry, especially in the road transport sector, it is essential to conduct a job analysis, develop a recruitment strategy, define selection criteria, screen candidates, conduct interviews, check references, and provide proper onboarding and training.
Q6. Discuss the duties and role of a Manager in Tourist Transport Business.
Managers in the tourist transport business play a critical role in overseeing the daily operations of the business, ensuring the safety of passengers, managing the workforce, and driving revenue growth. The following are some of the key duties and responsibilities of a manager in the tourist transport business:
- Ensuring Compliance: One of the most important roles of a manager in the tourist transport business is to ensure that the company complies with all applicable regulations, including safety and environmental regulations, licensing requirements, and labor laws.
- Financial Management: A manager in the tourist transport business is responsible for ensuring that the company’s finances are managed effectively. This includes monitoring revenue and expenses, preparing budgets, and managing cash flow.
- Customer Service: Managers must ensure that the company provides excellent customer service to all passengers. This includes ensuring that vehicles are clean, comfortable, and well-maintained, and that drivers are friendly and knowledgeable.
- Workforce Management: A manager in the tourist transport business is responsible for managing the company’s workforce. This includes recruiting and hiring staff, providing training and development opportunities, managing employee performance, and ensuring that staff are properly compensated.
- Safety Management: Managers in the tourist transport business have a critical role to play in ensuring the safety of passengers and employees. This includes implementing safety policies and procedures, conducting safety training, and ensuring that vehicles are regularly inspected and maintained.
- Marketing and Sales: Managers in the tourist transport business are responsible for driving revenue growth by developing and implementing effective marketing and sales strategies. This includes identifying new business opportunities, developing partnerships with travel agents and other industry stakeholders, and promoting the company’s services to potential customers.
In summary, a manager in the tourist transport business is responsible for overseeing the daily operations of the company, ensuring compliance with regulations, managing finances, providing excellent customer service, managing the workforce, ensuring safety, and driving revenue growth through effective marketing and sales strategies.
Q7. What do you understand by Customer Care? What are the various steps of customer complain
handling in a Tourist transport business?
Customer care refers to the set of activities and processes that an organization employs to provide high-quality service to its customers. This includes providing support before, during, and after a purchase, addressing customer concerns and complaints, and striving to exceed customer expectations.
In the context of a tourist transport business, customer care involves providing safe, reliable, and comfortable transportation services to customers while ensuring their satisfaction and addressing any issues they may encounter during their journey.
The various steps of customer complaint handling in a tourist transport business may include:
- Receiving the complaint: The first step is to receive the complaint from the customer, either directly from them or through customer service channels such as phone, email, or social media.
- Acknowledging the complaint: Once the complaint has been received, the customer service representative should acknowledge the complaint and let the customer know that their concern is being addressed.
- Investigating the complaint: The next step is to investigate the complaint to determine the root cause of the problem and to gather any relevant information that may help in resolving the issue.
- Resolving the complaint: Once the cause of the complaint has been identified, steps should be taken to resolve the issue and to prevent it from happening again in the future. This may involve offering compensation, providing a refund, or taking other corrective measures.
- Follow-up: After the complaint has been resolved, it is important to follow up with the customer to ensure that they are satisfied with the resolution and to address any further concerns or questions they may have.
- Analysis and improvement: Finally, the complaint should be analyzed to identify any areas for improvement in the business’s processes or services, and steps should be taken to prevent similar complaints from arising in the future.
Q8. Write a detailed note on Permits in Transport Business with special reference to Tourist Permits.
Permits are legal authorizations issued by government authorities that allow a business to operate in a specific industry or location. In the transport business, permits are essential for businesses to legally operate vehicles on public roads, highways, and other transportation routes. These permits are issued by various government bodies and are designed to ensure that transportation operations are safe, efficient, and comply with local regulations.
In the context of tourist transport business, there are various types of permits required to operate legally. One of the most important permits is the tourist permit, which is mandatory for businesses that provide transportation services to tourists. A tourist permit is a legal authorization that allows transport vehicles to operate in specific tourist locations, such as heritage sites, tourist attractions, or national parks.
The requirements for obtaining a tourist permit vary depending on the local regulations of the specific location. Generally, the application process involves submitting a set of documents, such as vehicle registration documents, insurance certificates, and other legal certifications. Additionally, businesses may need to obtain clearance from local police departments or other government agencies.
In addition to the tourist permit, other types of permits may be required for tourist transport businesses. For example, a commercial vehicle permit is necessary for any business that operates commercial vehicles on public roads. This permit ensures that the vehicle is safe and complies with local regulations.
Another important permit is the fitness certificate, which is required for all transport vehicles. The fitness certificate ensures that the vehicle is in good condition and meets the safety standards set by the government. Additionally, the driver of the vehicle must possess a valid driving license and a commercial driving permit to operate the vehicle legally.
In conclusion, permits are essential for operating a successful tourist transport business. These permits help businesses to comply with local regulations, ensure the safety of passengers and drivers, and provide a high-quality service to customers. By obtaining the necessary permits, businesses can operate legally and with confidence, providing reliable and safe transportation services to tourists.
Q9. Explain the concept of car rental agencies. Explain rent a cab scheme and its marketing.
Car rental agencies are companies that provide temporary use of vehicles to individuals or businesses for a fee. These agencies offer a range of vehicles such as cars, vans, and trucks for different purposes including personal use, business travel, or as a replacement vehicle while a customer’s car is being repaired.
The rent a cab scheme is a type of car rental service offered by car rental agencies in which a customer can hire a car along with a driver for a certain period of time. This scheme is particularly popular in countries like India where the transportation infrastructure may not be as developed as in other parts of the world.
Marketing for rent a cab scheme typically focuses on the convenience and luxury of having a private car and driver at your disposal. Advertisements may highlight the time-saving benefits of not having to navigate through traffic or find parking. Marketing efforts may also focus on the safety benefits of having a trained and experienced driver behind the wheel. Additionally, promotions such as discounted rates for longer rental periods or special packages for certain destinations or events may be offered to entice potential customers. Social media and online reviews can also play an important role in marketing car rental agencies, as positive reviews and ratings can increase visibility and trust among potential customers.
10. Write short notes on any two of the following:
i) Leakages in Tourist Transport Business
Leakages in tourist transport business refer to the loss of revenue or profit due to various factors such as operational inefficiencies, poor management, and external factors. Some common leakages in tourist transport business include:
- Fuel costs: Fuel costs can be a significant leakage in the tourist transport business. The rising price of fuel can increase the operational costs of the business, which can result in reduced profits.
- Maintenance and repair costs: Regular maintenance and repair costs can also be a leakage in the tourist transport business. If vehicles are not properly maintained, breakdowns and repairs can become more frequent, resulting in higher costs.
- Overheads: Overheads such as rent, salaries, and insurance can also be a significant leakage in the tourist transport business. These costs can add up quickly, and if not managed properly, can result in reduced profits.
- Competition: Competition from other transport businesses can also lead to leakages in the tourist transport business. If a business is not able to compete effectively, it may lose customers and revenue.
- Seasonality: Seasonality can also be a factor in the tourist transport business. If a business is not able to adapt to seasonal changes in demand, it may experience revenue losses.
To minimize leakages in the tourist transport business, it is important to have a well-designed business plan that takes into account all the factors that can affect the business. This includes careful management of operational costs, efficient maintenance and repair practices, effective marketing and customer service, and adaptation to seasonal changes in demand. Additionally, regular monitoring and analysis of financial performance can help identify and address any leakages in the business.
ii) Personal Selling in Tourist Transport Business
Personal selling can be an effective marketing strategy for the tourist transport business. It involves a face-to-face interaction between the salesperson and the potential customer, with the goal of persuading the customer to purchase the product or service.
In the context of tourist transport, personal selling can be used to promote the business, generate leads, and close sales. For example, a salesperson can meet with potential customers at travel fairs, conferences, or other events and provide information about the business’s services and benefits. The salesperson can also answer any questions the potential customers may have and address any concerns or objections they may raise.
Personal selling can also be used to target specific customer segments. For example, a tourist transport business may want to target corporate clients or tour operators who may require specialized services. A salesperson can meet with these potential customers and tailor their pitch to highlight the features and benefits that are most relevant to their needs.
To be effective in personal selling, the salesperson should have a good understanding of the business’s products and services, as well as the needs and preferences of the target customers. They should also be skilled in communication, negotiation, and relationship-building. It is also important for the salesperson to be well-presented and professional, as they represent the business.
Overall, personal selling can be an effective strategy for the tourist transport business to generate leads, promote their services, and close sales. However, it requires careful planning and execution to be successful.
iii) Variable Cost in Tourist Transport Operations
Variable costs in tourist transport operations are the costs that vary with the level of output or activity. These costs increase or decrease depending on the number of customers, distance traveled, and other factors that affect the level of service provided. Some examples of variable costs in tourist transport operations include:
- Fuel costs: Fuel costs are a significant variable cost in tourist transport operations. The amount of fuel used depends on the distance traveled and the number of customers being transported.
- Vehicle maintenance and repair costs: The maintenance and repair costs of the vehicle are also variable costs. The more the vehicle is used, the higher the maintenance and repair costs will be.
- Driver wages and incentives: The wages and incentives paid to drivers are also variable costs. The more hours the driver works or the more trips they make, the higher their wages and incentives will be.
- Insurance premiums: Insurance premiums are also variable costs in tourist transport operations. The more customers and vehicles the business has, the higher the insurance premium will be.
- Marketing and advertising expenses: Marketing and advertising expenses are also variable costs as they may increase or decrease depending on the level of activity and the marketing strategies adopted.
Understanding and managing variable costs is essential for the success of any tourist transport operation. Business owners should keep track of their variable costs and look for ways to minimize them, without sacrificing the quality of service. This can include optimizing vehicle routes, reducing fuel consumption through efficient driving practices, and implementing preventative maintenance to reduce repair costs. By effectively managing variable costs, the business can maximize profits and ensure long-term success.
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