FREE IGNOU MMPM 002 Study Material

FREE IGNOU MMPM 002 Study Material Download The Indira Gandhi National Open University (IGNOU) offers a Master of Business Administration (MBA) program through distance learning. IGNOU free MMPM 002 Study Material Download. 

FREE MMPM 002 Study Material Download Hardcopy : The study material for the program is provided to students in the form of self-learning study modules. The modules are designed to provide students with a comprehensive understanding of the various concepts and topics covered in the MBA Sales Management program.

Course Code : MMPM 002

Programme Name : Sales Management


FREE IGNOU MMPM 002 Study Material


Sales management refers to the process of planning, organizing, leading, and controlling the activities of a sales force. It includes setting sales goals, developing and implementing sales strategies, and managing the sales team to ensure that they meet or exceed their targets.

The key responsibilities of sales management include:

  1. Setting sales goals: Establishing clear and measurable sales targets for the sales team to achieve.
  2. Developing sales strategies: Creating plans and tactics to achieve the sales goals, such as identifying target markets, developing pricing strategies, and creating promotional plans.
  3. Recruiting and training sales staff: Hiring and training the sales team to ensure that they have the necessary skills and knowledge to achieve the sales goals.
  4. Managing the sales team: Supervising and motivating the sales team, monitoring their performance, and providing feedback and coaching to improve their performance.
  5. Analyzing sales data: Collecting and analyzing data on sales performance, identifying trends and patterns, and using the information to make informed decisions about sales strategies and tactics.
  6. Building relationships with key customers: Developing and maintaining strong relationships with key customers to ensure repeat business and to identify new sales opportunities.
  7. Managing the sales budget: Allocating resources and managing expenses to ensure that the sales team has the necessary resources to achieve the sales goals.
  8. Staying updated with market trends and competitor activities: Keeping a track of the current market trends, competitor’s activities and adapting the sales strategies accordingly.

Sales management is an important function of a business, as it helps to ensure that the organization is meeting its revenue and growth objectives. It requires a combination of strategic thinking, leadership skills, and analytical ability.

Selling Skills


Selling skills refer to the abilities and techniques that a salesperson uses to influence and persuade potential customers to make a purchase. These skills are essential for a salesperson to be successful in their role. Some key selling skills include:

  1. Communication skills: The ability to effectively communicate with potential customers, including listening actively, asking open-ended questions, and presenting information clearly and persuasively.
  2. Negotiation skills: The ability to negotiate prices, terms, and conditions with customers, and to find mutually beneficial solutions.
  3. Product knowledge: A deep understanding of the products or services being sold, including features, benefits, and applications.
  4. Problem-solving skills: The ability to identify and analyze customer problems, and to recommend appropriate solutions.
  5. Time management skills: The ability to prioritize tasks, manage time effectively, and meet deadlines.
  6. Empathy: The ability to understand and relate to the customer’s needs and concerns, and to build a rapport with them.
  7. Persistence: The ability to handle rejection and to continue to pursue sales opportunities.
  8. Adaptability: The ability to adapt to changing market conditions, and to adjust the sales approach as needed.
  9. Closing skills: The ability to ask for the sale and to persuade the customer to make a purchase.
  10. Digital Skills: The ability to use digital tools and platforms to support the sales process, such as CRM, social media, and e-commerce platforms.

Selling skills can be developed through training, practice, and experience. Many companies also provide their salespeople with ongoing training and development programs to help them improve their selling skills.

IGNOU MMPM 002 FREE Study Material

Sales Planning and Control


Sales planning and control is the process of setting sales targets and objectives, and then implementing and monitoring strategies to achieve them. This includes forecasting future sales, identifying potential market opportunities, and developing plans to optimize sales performance and achieve goals. It also involves monitoring and analyzing sales data to make adjustments and course-correct as needed. The goal of sales planning and control is to ensure that sales efforts are aligned with overall business goals and objectives, and that resources are allocated effectively to achieve desired outcomes.

Q Is it OK to study from phone?

The radiation from mobile phone badly affects the memory, concentration and long term recall in studies.

Q Do IGNOU repeat questions?

In IGNOU exam they are not going to repeat questions directly but definitely indirect questions you can see in papers .

Q Which studying app is free?

Evernote. Evernote is more than a note-taking app: It’s one of the best apps for college students, helping you keep track of everything from lecture notes to bright ideas.

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This is helpful for those who enrolled in the MBA 2023 and its best for IGNOU students.

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