BCOE-141 PRINCIPLES OF MARKETING Solved Assignment 2022-23 BRL-101 Solved Assignment 2022-2023, BRL-102 Solved Assignment 2022-2023, BRL-103 Solved Assignment 2022-2023, BRL-104 Solved Assignment 2022-2023 Assignment is given 30% weightage in the final assessment. To be eligible to appear in the Term-end examination, it is compulsory for you to submit the assignment as per the schedule. Before attempting the assignments, you should carefully read the instructions given in the Programme Guide.
- Those students who are appearing in December 2022 exams. They should download the assignment and submit the same latest by 15th October 2022.
- Those students who are appearing in June 2023 Term End Examination they have to submit the assignment latest by in 15th March 2023
BCOE-141 PRINCIPLES OF MARKETING Solved Assignment 2022-23
Note: Attempt all the questions.
Section – A
1) How is the distinction between buyer and user meaningful to a marketer? (10)
2) Briefly explain the factors that affect the basic price of product or service? (10)
3) Discuss the basic purpose of changing the package? (10)
4) What are the functions of channels of distribution. Explain them. (10)
5) How is a retailer different from a wholesaler? (10)
Section – B
6) List out the tools used in trade promotion. (6)
7) What are the factors that determine the choice of media? (6)
8) What do you mean by services? Discuss its characteristics. (6)
9) Define rural marketing and challenges faced by rural marketers. (6)
10) What is Green Marketing? Discuss its importance. (6)
Section – C
11) Write short notes on:
(a) Digital Marketing
(b) Merchant Agents (10)
12) Distinguish between:
(a) Selective distribution and exclusive distribution.
(b) Departmental store and Multiple shop.
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