BRL-102 Introduction to Retail Marketing Solved Assignment 2022-23 , BRL-101 Solved Assignment 2022-2023 Assignment is given 30% weightage in the final assessment. To be eligible to appear in the Term-end examination, it is compulsory for you to submit the assignment as per the schedule. Before attempting the assignments, you should carefully read the instructions given in the Programme Guide.

1. Those students who are appearing in December 2022 exams. They should download the assignment and submit the same latest by 15th October 2022.
2. Those students who are appearing in June 2023 Term End Examination they have to submit the assignment latest by in 15th March 2023

BRL-102 Introduction to Retail Marketing Solved Assignment 2022-23

Attempt all the questions.

(A) Short Type Questions

Q1. Explain the process you would undertake to market your own retail outlet which has been recently launched. You can make valid assumptions.

Q2. What is personal selling? Explain the essential elements of personal selling.

Q3. Explain various categories of advertising with specific examples.

Q4. What is In-store promotion and how do retailers communicate promotion.

Q5. Write about the social media marketing and discuss the SEO in social media marketing.

Q6. What do you understand by the term “marketing mix”? Explain with an examples.

Q7. What are the types of decision-making processes? Explain with an examples.

(B) Essay Type Questions

Q8. What are the steps in individual selling? How are they different from the B2B?

Q9. What is “SPIN” selling? Explain.

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