IGNOU MTTM 15 Free Solved Assignment 2022-23, IGNOU MMTM 15 Meetings, Incentives, Conferences and Expositions Free Solved Assignment 2022-23 If you are interested in pursuing a course in radio production and direction, IGNOU MTTM 15 can be an excellent choice. In this article, we will take a closer look at what IGNOU MTTM 15 is all about and what you can expect to learn from this course.

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IGNOU MTTM 15 Free Solved Assignment 2022-23  is a course offered by the Indira Gandhi National Open University (IGNOU) under the School of Journalism and New Media Studies. As the name suggests, it is a course on “Production and Direction for Radio.” The course is designed to provide students with a comprehensive understanding of radio production and direction and covers various topics related to this field.
IGNOU MTTM 15 Free Solved Assignment 2022-23

IGNOU MTTM 15 Free Solved Assignment 2022-23

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Q1. Explain the concept of Business travel and MICE tourism. State the special needs of the businesstraveler as compared to general tourists.

Business travel refers to travel undertaken for business purposes, such as attending meetings, conferences, or trade shows, negotiating contracts, or conducting research. MICE tourism, on the other hand, refers to the travel industry sector that caters to Meetings, Incentives, Conferences, and Exhibitions.

The primary objective of business travel is to conduct business, while MICE tourism aims to provide a unique and engaging experience for participants while also serving business objectives. Business travel and MICE tourism are essential for the growth and expansion of companies, industries, and economies.

Business travelers have specific needs and requirements that are different from general tourists. Some of these needs include:

• Efficient transportation: Business travelers need efficient and reliable transportation to and from their destination. They often have tight schedules and need to arrive on time for meetings and appointments.
• Quality accommodations: Business travelers need comfortable and secure accommodations that provide the necessary amenities such as Wi-Fi, access to printers, and conference rooms.
• Professional services: Business travelers need access to professional services such as translators, administrative support, and concierge services.
• Technology: Business travelers require access to technology such as laptops, smartphones, and other devices to stay connected and productive while on the move.
• Networking opportunities: Business travelers often attend events such as conferences and trade shows to network with industry peers and potential clients.

Overall, the needs of business travelers are focused on efficiency, productivity, and comfort, while MICE tourism seeks to create an engaging and memorable experience that meets the business objectives of the participants.

Q2. Write a detailed note on ‘Convention Management.

Convention management is the process of planning, organizing, and executing large-scale events or conventions. These events are typically attended by a large number of people who come together to participate in activities, discussions, presentations, and networking opportunities related to a specific industry, topic, or interest.

The success of a convention largely depends on effective convention management. The convention manager is responsible for coordinating all aspects of the event, from selecting a suitable venue, managing the budget, coordinating with vendors and suppliers, to ensuring that attendees have a seamless and enjoyable experience.

Here are some key elements of convention management:

• Planning: Convention management begins with thorough planning. This includes setting objectives, establishing a budget, determining the target audience, identifying potential sponsors and exhibitors, and deciding on the event’s program and activities.
• Venue selection: Selecting a suitable venue is crucial to the success of a convention. The venue should be able to accommodate the number of attendees, have adequate space for exhibits, presentations, and networking activities, and be easily accessible. The venue should also have the necessary technology and equipment to support the event.
• Budgeting: The convention manager must create a budget that takes into account all the expenses related to the event. This includes venue rental, catering, audio-visual equipment, marketing and advertising, and staffing costs. It is important to allocate funds appropriately and keep track of expenses to avoid overspending.
• Marketing and promotion: The success of a convention depends on attracting the right attendees. The convention manager should develop a marketing and promotion strategy to reach out to potential attendees, sponsors, and exhibitors. This may include advertising in relevant publications, creating a website and social media presence, and partnering with industry associations.
• Exhibits and presentations: Exhibits and presentations are a key component of any convention. The convention manager should work with exhibitors and presenters to ensure that they have everything they need, from booth space to audio-visual equipment.
• Staffing: The convention manager should recruit and train a team of staff to support the event. This may include registration staff, event coordinators, security personnel, and audio-visual technicians.
• On-site management: During the convention, the convention manager is responsible for ensuring that everything runs smoothly. This includes managing registration, coordinating with exhibitors and presenters, troubleshooting any issues that arise, and ensuring that attendees have a positive experience.

In conclusion, convention management is a complex process that requires careful planning, attention to detail, and effective communication. With the right strategies in place, a well-managed convention can be a highly successful and rewarding event for all involved.

Q3. What do you understand by ‘Incentive Travel’? Prepare an itinerary for an Incentive tour for
Executive Levels of a firm for a destination within India.

Incentive travel is a type of reward or recognition program designed to motivate and incentivize employees or business partners to achieve certain goals or objectives. It typically involves a travel experience as the reward, and the destination and activities are chosen to appeal to the target audience and reinforce company values.

Here is an itinerary for an incentive tour for executive levels of a firm for a destination within India:

Destination: Goa, India Duration: 4 days/3 nights

Day 1:

• Arrival in Goa, check-in at the hotel
• Welcome cocktail reception and dinner at the hotel
• Evening beach party with live music and entertainment

Day 2:

• Morning yoga session on the beach
• Breakfast at the hotel
• Half-day sightseeing tour of Old Goa, including the Basilica of Bom Jesus, Se Cathedral, and St. Francis of Assisi Church
• Lunch at a local seafood restaurant
• Afternoon team-building activity, such as a beach Olympics or scavenger hunt
• Sunset cruise with cocktails and canapes
• Dinner at a local fine-dining restaurant

Day 3:

• Morning leisure time for spa treatments or beach activities
• Brunch at the hotel
• Afternoon adventure activity, such as zip-lining or ATV riding
• Late afternoon free time for shopping or relaxation
• Gala awards dinner at the hotel, featuring a keynote speaker and live entertainment

Day 4:

• Farewell breakfast at the hotel
• Departure from Goa

This itinerary is designed to provide a balance of cultural experiences, team-building activities, adventure, and relaxation. Goa is a popular destination for incentive travel due to its beautiful beaches, rich history, and vibrant culture. By offering an incentive travel program like this, the company can motivate and reward its top performers while also building camaraderie and promoting company values.

Q4. How do MICE contribute to successful operations of high-end hotels and resorts?

MICE (Meetings, Incentives, Conferences, and Exhibitions) play a significant role in the success of high-end hotels and resorts. Here are some ways in which MICE contribute to the successful operations of these properties:

• Revenue Generation: MICE events generate significant revenue for high-end hotels and resorts. These events typically involve large groups of people, who require accommodation, food, and beverage services, as well as conference and meeting facilities. This generates a substantial amount of revenue for the property, which can help to offset costs and increase profitability.
• Brand Building: Hosting MICE events at high-end hotels and resorts can help to build the brand of the property. When attendees have a positive experience at the property, they are more likely to recommend it to others and return themselves. This can help to build a strong reputation for the hotel or resort, which can lead to increased bookings and revenue in the future.
• Networking Opportunities: MICE events provide excellent networking opportunities for attendees, which can benefit both the individuals and the organizations they represent. High-end hotels and resorts can capitalize on this by offering additional services such as business centers, high-speed internet, and other amenities that facilitate networking.
• Repeat Business: When high-end hotels and resorts successfully host MICE events, it can lead to repeat business in the future. Companies and organizations that are happy with their experience at the property are likely to book future events there, which can provide a steady stream of revenue and help to increase occupancy rates.
• Differentiation: High-end hotels and resorts that have excellent MICE facilities and services can differentiate themselves from competitors in the market. By offering state-of-the-art meeting and conference facilities, as well as exceptional service, these properties can attract more business and stand out in a crowded marketplace.

Overall, MICE events can provide a significant boost to the operations of high-end hotels and resorts. By offering top-notch facilities, services, and amenities, these properties can attract business, generate revenue, build their brand, and differentiate themselves from competitors.

Q5. Discuss the importance and role of Sponsors in marketing and promotion of Conventions.

Sponsors play a crucial role in the marketing and promotion of conventions, as they provide financial support and resources that help to make the event possible. Sponsors are typically companies or organizations that have an interest in the theme or purpose of the convention, and they contribute money, products, or services in exchange for exposure and marketing opportunities.

One of the most significant benefits of having sponsors for a convention is the added credibility and legitimacy that comes with their endorsement. By aligning themselves with the event, sponsors are effectively endorsing its goals and objectives, which can help to attract attendees and generate buzz in the industry. Additionally, having well-known sponsors can increase the visibility of the convention and help to attract media coverage, which can further promote the event to a wider audience.

Sponsors can also provide valuable resources and expertise that can enhance the convention experience for attendees. For example, a technology company might provide the latest equipment for presentations and demonstrations, while a hospitality company might provide food and beverages for attendees. By partnering with sponsors who have relevant expertise, convention organizers can improve the overall quality of the event and provide a more valuable experience for attendees.

In return for their support, sponsors typically receive a range of marketing benefits that help to promote their brand and increase their visibility. These benefits may include logo placement on marketing materials, signage at the event, speaking opportunities, and access to attendee lists for follow-up marketing. Sponsors may also be able to showcase their products or services at the convention, which can generate leads and sales.

Overall, the role of sponsors in marketing and promoting conventions is essential. By providing financial support, expertise, and marketing benefits, sponsors help to make the event possible and enhance its value for attendees. In exchange, sponsors benefit from increased exposure and marketing opportunities that can help to promote their brand and generate business.

Q6. Who is a Meeting Planner? Describe his/her role at different stages of planning for an Event.

A Meeting Planner is a professional who is responsible for organizing and managing various aspects of meetings, conferences, and other types of events. Their role is critical in ensuring that events run smoothly and meet the goals and objectives of the event’s stakeholders.

The role of a Meeting Planner involves several stages of planning for an event, which includes:

• Pre-Planning Stage: In this stage, the Meeting Planner identifies the purpose and objectives of the event, sets a budget, determines the target audience, and selects a suitable venue. They also establish the event timeline, create an event agenda, and select vendors and contractors.
• Planning Stage: In this stage, the Meeting Planner coordinates with vendors and contractors to finalize event logistics, such as catering, audiovisual equipment, and transportation. They also coordinate with speakers, sponsors, and attendees, create marketing and promotional materials, and prepare registration and payment systems.
• Execution Stage: In this stage, the Meeting Planner oversees the event’s execution, ensuring that all logistics run smoothly and that attendees are satisfied. They manage event staff and volunteers, ensure compliance with relevant regulations and laws, and handle any issues or emergencies that may arise.
• Post-Event Stage: In this stage, the Meeting Planner evaluates the success of the event, collects feedback from attendees, sponsors, and stakeholders, and prepares a final report. They also manage post-event logistics, such as cleaning up the venue, settling vendor payments, and reviewing budget performance.

Overall, a Meeting Planner plays a crucial role in ensuring that an event meets its objectives and provides a positive experience for attendees. They are responsible for coordinating all aspects of an event and ensuring that everything runs smoothly from start to finish.

Q7. For what purpose are Trade Fairs and Exhibitions usually organized? Outline the role of major
players involved in planning, designing and organizing Trade fairs?

Trade fairs and exhibitions are typically organized to provide a platform for companies and organizations to showcase their products, services, and innovations to potential customers and industry professionals. These events bring together a diverse range of stakeholders, including manufacturers, suppliers, retailers, wholesalers, distributors, investors, and government agencies, to exchange knowledge, build relationships, and explore business opportunities.

Some of the common purposes of organizing trade fairs and exhibitions are:

• Showcasing new products and services: Trade fairs are a great way for companies to display their latest products and services to potential customers and investors. Exhibitions allow attendees to interact with the products and services on display, providing a unique opportunity for businesses to receive direct feedback and gauge interest.
• Networking and building relationships: Trade fairs and exhibitions provide a platform for businesses to meet with suppliers, distributors, and other industry professionals to build relationships and explore new business opportunities.
• Learning about industry trends and best practices: Attendees can learn about the latest industry trends, best practices, and technologies by attending workshops, seminars, and panel discussions hosted at trade fairs and exhibitions.
• Generating leads and sales: Trade fairs and exhibitions offer businesses an opportunity to generate leads and close sales by engaging directly with potential customers and investors.

The major players involved in planning, designing, and organizing trade fairs and exhibitions include:

• Event organizers: These are the companies or individuals responsible for planning and executing the trade fair or exhibition. They are responsible for securing the venue, designing the layout, coordinating with exhibitors, promoting the event, and managing logistics.
• Exhibitors: These are the companies or organizations showcasing their products or services at the trade fair or exhibition. They are responsible for designing and constructing their booth, promoting their products or services, and interacting with attendees.
• Venue owners: These are the companies or individuals who own the venue where the trade fair or exhibition is held. They are responsible for providing a suitable space for the event and ensuring that the venue meets the needs of the event organizers and exhibitors.
• Service providers: These are the companies or individuals who provide services such as security, catering, transportation, and audio-visual equipment for the event.
• Government agencies: These are the organizations responsible for regulating and overseeing trade fairs and exhibitions. They may be involved in issuing permits, ensuring compliance with safety regulations, and providing support for the event.

Q8. Discuss the various areas that would require a special set of planning as far as MICE is concerned.

MICE (Meetings, Incentives, Conferences, and Exhibitions/Events) is a subset of the tourism industry that involves organizing and managing events that typically involve a large number of attendees. Planning for MICE events requires careful consideration and coordination of various aspects. Here are some areas that require a special set of planning when it comes to MICE:

• Venue Selection: The choice of venue is critical in MICE planning, and it requires a special set of considerations such as capacity, location, accessibility, security, and availability of required facilities. The venue should also be able to provide adequate support for the technical requirements of the event, such as audiovisual equipment, lighting, and Wi-Fi.
• Accommodation: MICE events often involve participants from different regions and countries, and therefore, accommodation is an important aspect of planning. It requires a special set of considerations, such as proximity to the event venue, the number of rooms available, the range of room types, and the level of service required.
• Transportation: MICE events require an efficient transportation system to ensure the smooth movement of participants between the event venue and accommodation. The planning should include arrangements for airport transfers, shuttle services, and public transport.
• Technical Requirements: MICE events typically require high-quality technical support, including audiovisual equipment, lighting, and Wi-Fi. The planning should include an assessment of the technical requirements of the event and the availability of equipment and technicians.
• Catering: Food and beverage arrangements are an essential aspect of MICE planning. The planning should include an assessment of the number of attendees, dietary requirements, menu options, and service delivery.
• Marketing and Promotion: MICE events require careful marketing and promotion to attract participants. The planning should include the development of a comprehensive marketing strategy, including the use of social media, email marketing, and advertising.
• Risk Management: MICE events carry some level of risk, and planning should include an assessment of potential risks, such as security, health, and safety concerns. Risk management measures should be put in place to mitigate any potential risks.

In conclusion, planning for MICE events requires a special set of considerations, and the above areas are some of the critical aspects that need to be addressed. Effective planning and coordination of these areas can help ensure the success of the event and enhance the overall experience for participants.

Q9. As the Manager of a Travel Agency, how will you attract business travelers and increase your
Agency’s Business travel share?

As the manager of a travel agency, there are several strategies you can use to attract business travelers and increase your agency’s share of the business travel market. Here are some suggestions:

• Offer customized travel packages: Business travelers are often looking for convenience and personalized services, so offering tailored packages that cater to their specific needs and preferences can be a great way to attract them. For example, you can offer packages that include flights, hotel accommodations, transportation, and other services that business travelers require.
• Build relationships with corporate clients: Build strong relationships with corporate clients by offering excellent customer service, providing special discounts, and creating a loyalty program that rewards repeat business. Develop a rapport with corporate travel managers and ensure that your agency is top of mind when they are booking business travel for their employees.
• Stay up-to-date with the latest technology: Business travelers rely heavily on technology, so it’s important to offer online booking options, mobile apps, and other digital tools that make it easy for them to plan and manage their travel. Investing in a user-friendly booking platform that integrates with other tools like expense management software can help your agency stand out from the competition.
• Provide excellent customer service: Exceptional customer service is key to attracting and retaining business travelers. Ensure that your agents are knowledgeable, responsive, and helpful, and that they go above and beyond to make sure that business travelers have a smooth and hassle-free travel experience.
• Offer competitive pricing: Business travelers are often cost-conscious, so offering competitive pricing is essential. Negotiate discounts with airlines, hotels, and other travel providers, and pass on those savings to your clients.

By implementing these strategies, you can attract more business travelers and increase your agency’s share of the business travel market.

Q10. Explain the term “Marketing Plan’. How will you develop a Marketing Plan for an Event?

A marketing plan is a comprehensive document that outlines the strategies, tactics, and activities a business will undertake to promote and sell its products or services. The plan typically includes information on target customers, competitors, market trends, and marketing mix elements such as product, price, promotion, and distribution.

To develop a marketing plan for an event, you should follow the following steps:

• Define your event’s objective: Determine the purpose of the event and the target audience.
• Conduct market research: Understand the needs and preferences of your target audience and identify your competitors.
• Develop your event marketing strategy: Based on your research, decide on the marketing mix elements (product, price, promotion, and distribution) that will help you achieve your event objectives.
• Determine your budget: Decide how much you want to spend on your marketing activities.
• Develop your event marketing tactics: Based on your strategy and budget, decide on specific tactics such as advertising, public relations, social media, email marketing, and other promotional activities.
• Create a timeline and action plan: Develop a timeline and action plan for implementing your tactics.
• Evaluate and adjust: Regularly monitor and evaluate the effectiveness of your marketing activities and adjust your plan accordingly.

By following these steps, you can develop a comprehensive marketing plan for your event that will help you reach your target audience and achieve your event objectives.

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