IGNOU Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC)
IGNOU Post Graduate Diploma in Advertising and Integrated Professionals with the ability to combine strategic communication with creativity are needed in the ever-changing fields of media, advertising, and communication. The Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) is a program offered by Indira Gandhi National Open University (IGNOU) to address this need. The goal of this one-year diploma program is to give students a thorough understanding of media strategy, digital communication, advertising principles, and brand promotion tactics.
The PGDAIC program, which is run by the School of Journalism and New Media Studies (SOJNMS), aims to create professionals who are prepared for the rapidly changing fields of advertising, public relations, and integrated marketing communication.
Programme Overview
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Programme Name: Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC)
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Programme Type: Post Graduate Diploma (PGDIPLOMA)
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School: School of Journalism and New Media Studies (SOJNMS)
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Mode of Study: Open and Distance Learning (ODL)
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Duration: 1 Year (minimum); can be extended as per IGNOU norms
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Medium of Instruction: English
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Specialization: Advertising and Integrated Communication
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Eligibility: Bachelor’s Degree in any discipline
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Fee Structure: ₹4,000 per semester
Programme Objectives
The PGDAIC programme is structured to:
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Provide learners with a comprehensive understanding of advertising strategies and media management.
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Build core competencies in integrated communication, including digital and social media.
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Prepare students for professional roles in advertising agencies, corporate communication departments, media houses, and PR firms.
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Enable working professionals and fresh graduates to acquire practical skills to thrive in media-centric job roles.
Curriculum Structure
The PGDAIC curriculum is designed to offer both theoretical knowledge and practical insights. While IGNOU has not publicly detailed the complete course syllabus in one place, a typical structure may include the following themes:
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Principles of Advertising
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Media Planning and Buying
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Brand Management
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Corporate Communication
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Integrated Marketing Communication (IMC)
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Public Relations and Crisis Management
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Digital and Social Media Communication
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Advertising Research and Consumer Insights
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Project Work / Internship (if applicable)
These topics ensure that learners gain a well-rounded perspective on both traditional and new-age communication strategies.
Programme Coordinator Details
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Name: Dr. Padmini Jain
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Designation: Assistant Professor, School of Journalism and New Media Studies
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Email: padminijain@ignou.ac.in
For any queries related to the course content, structure, or academic support, students are encouraged to reach out to the Programme Coordinator directly.
Regional and Study Centres
One of IGNOU’s biggest strengths is its vast network of regional and study centres across India. The PGDAIC programme is available in several IGNOU-approved centres, making it accessible to students from various states and regions.
| Regional Centre | Study Centre |
|---|---|
| HYDERABAD | 0111: AURORA DEGREE COLLEGE (111) |
| KARNAL | 1005: CHOTU RAM COLLEGE OF EDUCATION (1005) |
| SHIMLA | 1101: GOVERNMENT DEGREE COLLEGE (1101) |
| SHIMLA | 1105: GOVERNMENT DEGREE COLLEGE (1105) |
| SHIMLA | 1102: GOVERNMENT P.G. COLLEGE (1102) |
| JAMMU | 1235: GOVERNMENT DEGREE COLLEGE (1235) |
| JAMMU | 1250: GOVT. DEGREE COLLEGE (BOYS) (1250) |
| JAMMU | 1201: UNIVERSITY OF JAMMU (1201) |
| BANGALORE | 1301: BES COLLEGE OF ARTS & SCIENCE BANGALORE (1301) |
| BANGALORE | 13158: N.M.K.R.V. COLLEGE FOR WOMEN, BANGALORE (13158) |
| COCHIN | 1480: BISHOP VAYALIL MEMORIAL HOLY CROSS COLLEGE (1480) |
| BHOPAL | 1506: HOLKAR SCIENCE COLLEGE (1506) |
| BHOPAL | 1500: IGNOU REGIONAL CENTRE BHOPAL LSC Code 1500 |
| BHOPAL | 1501: MOTILAL VIGYAN MAHAVIDYALAYA (1501) |
| PUNE | 16144: ABEDA INAMDAR SENIOR COLLEGE OF ARTS SCIENCE AND COMMERCE PUNE 16144 |
| PUNE | 1608: KTHM COLLEGE (1608) |
| PUNE | 1610: VIVEKANAND ARTS & SDS COMMERCE COLLEGE (1610) |
| IMPHAL | 1700: IGNOU REGIONAL CENTRE IMPHAL LSC Code 1700 |
| SHILLONG | 1801: NORTH EASTERN HILL UNIVERSITY (1801) |
| SHILLONG | 1802: TURA GOVERNMENT COLLEGE (1802) |
| PORT BLAIR | 0201: JNR MAHAVIDYALALA (201) |
| BHUBANESHWAR | 2111: B.J.B. AUTONOMOUS COLLEGE; BHUBANESWAR (2111) |
| BHUBANESHWAR | 21185: J.K.B.K. COLLEGE, CUTTACK (21185) |
| BHUBANESHWAR | 2138: N.C.COLLEGE, JAJPUR (2138) |
| BHUBANESHWAR | 2119: S.C.S AUTONOMOUS COLLEGE,PURI (2119) |
| JAIPUR | 2306: GOVT COLLEGE, AJMER (2306) |
| JAIPUR | 23135: GOVT. ARTS PG COLLEGE, KOTA (23135) |
| JAIPUR | 23153: INT. SCHOOL OF INFORMATICS & MGT (ISIM), JAIPUR (23153) |
| JAIPUR | 2353: INTERNATIONAL COLLEGE OF GIRLS, JAIPUR (2353) |
| JAIPUR | 23140: SH. BHAWANI NIKETAN PG BOYS COLLEGE, JAIPUR (23140) |
| CHENNAI | 2501: DDGD VAISHNAVA COLLEGE (2501) |
| AGARTALA | 2601: TRIPURA UNIVERSITY (2601) |
| LUCKNOW | 2704: BAREILLY COLLEGE, BAREILLY (2704) |
| LUCKNOW | 2701: JAI NARAIN DEGREE COLLEGE LUCKNOW (2701) |
| LUCKNOW | 27220: UNIVERSITY OF LUCKNOW (27220) |
| KOLKATA | 2809: BANWARILAL BHALOTIA COLLEGE (2809) |
| KOLKATA | 2842: BHAIRAB GANGULY COLLEGE (2842) |
| KOLKATA | 2813: MIDNAPUR COLLEGE (2813) |
| ITANAGAR | 0301: D N GOVERNMENT COLLEG ITANAGAR 0301 |
| ITANAGAR | 0300: IGNOU REGIONAL CENTRE ITANAGAR LSC Code 0300 |
| SRINAGAR | 1211: GOVERNMENT DEGREE COLLEGE ANANTNAG (1211) |
| SRINAGAR | 1210: GOVERNMENT DEGREE COLLEGE SOPORE (1210) |
| SRINAGAR | 1202: GOVT. AMAR SINGH COLLEGE, SRINAGAR (1202) |
| SRINAGAR | 1209: SHRI PRATAP SINGH COLLEGE (1209) |
| DEHRADUN | 2705: D.A.V. PG COLLEGE DEHRADUN (2705) |
| DEHRADUN | 2717: SSJ CAMPUS KUMAON UNIVERSITY, ALMORA (2717) |
| RANCHI | 32047: BOKARO STEEL CITY COLLEGE 32047 |
| RANCHI | 0502: JAMSHEDPUR COOPERATIVE COLLEGE (502) |
| RANCHI | 32024: KARIM CITY COLLEGE JAMSHEDPUR (32024) |
| NAGPUR | 36029: DR PANJABRAO DESHMUKH INSTITUTE OF MANAGEMENT TECHNOLOGY AND RESEARCH PDIMTR NAGPUR MAHARASHTRA |
| NAGPUR | 1607: GURU NANAK BHAWAN NAGPUR MAHARASHTRA |
| DELHI 3 Naraina | 38039: IGNOU REGIONAL CENTRE DELHI3 LSC Code 38039 |
| NOIDA | 2714: HINDU COLLEGE (2714) |
| NOIDA | 2738: I.P. (PG)COLLEGE BULANDSHAHR (2738) |
| NOIDA | 3900: IGNOU REGIONAL CENTRE NOIDA LSC Code 3900 |
| NOIDA | 3702: MAHARAJ SINGH COLLEGE, SAHARANPUR (3702) |
| NOIDA | 2728: MEERUT COLLEGE MEERUT (2728) |
| NOIDA | 27140: R.B.D. COLLEGE BIJNORE (27140) |
| NOIDA | 2749: S.D. COLLEGE, MUZAFFARNAGAR (2749) |
| NOIDA | 2702: ST. JOHN’S COLLEGE (2702) |
| GUWAHATI | 0401: Guwahati University Guwahati 0401 |
| TRIVANDRUM | 1441: MAR IVANIOS INSTITUTE OF ADVANCE STUDIES (1441) |
| TRIVANDRUM | 1413: SREE NARAYANA COLLEGE (1413) |
| JABALPUR | 1507: DR. H.S. GOUR UNIVERSITY, SAGAR (1507) |
| JABALPUR | 15112D: GOVT. COLLEGE BARGHAT (15112D) |
| JABALPUR | 1561: GOVT. P.G.TILAK COLLEGE, KATNI (1561D) |
| JABALPUR | 1502: RDVV UNIVERSITY JABALPUR (1502) |
| MADURAI | 2504: BISHOP HEBER COLLEGE (2504) |
| MADURAI | 2502: DR.G.R.D. COLLEGE OF SCIENCE (2502) |
| MADURAI | 2503: THIYAGARAJAR COLLEGE (2503) |
| KORAPUT | 44033: Council of Analytical Tribal Studies LSC 44033 |
| KORAPUT | 44032: MALKANGIRI COLLEGE LSC 44032 |
| KORAPUT | 2139: NABARANGPUR COLLEGE (2139) |
| KORAPUT | 2140: NATIONAL COLLEGE (2140) |
| KORAPUT | 2107: RAJENDRA COLLEGE (2107) |
| KORAPUT | 2110: VIKRAM DEV COLLEGE (2110) |
| DARBHANGA | 0504: BRA BIHAR UNIVERSITY (504) |
| DARBHANGA | 0557: R K COLLEGE (557) |
| VARANASI | 2703: ALLAHABAD DEGREE COLLEGE, ALLAHABAD (2703) |
| VARANASI | 48012: MICROTEK COLLEGE OF MANAGEMENT & TECHNOLOGY VNS (48012) |
| VARANASI | 2708: UDAI PRATAP AUTONOMOUS COLLEGE, VARANASI (2708) |
| VARANASI | 2745: VBS PURVANCHAL UNIVERSITY, JAUNPUR (2745) |
| MUMBAI | 1601: K J Somaiya College of Arts and Commerce IGNOU LSC 1601 |
| PATNA | 0500: IGNOU REGIONAL CENTRE PATNA LSC Code 0500 |
| PATNA | 0501: VANIJYA MAHAVIDYALAYA (501) |
| RAGHUNATHGANJ | 2820: RDK COLLEGE OF COMMERCE (2820D) |
| ARMY-KOLKATA | 5103: 5103 |
| ARMY-KOLKATA | 5104: 5104 |
| ARMY-KOLKATA | 5114: HQ 111 SUB AREA (5114) |
| ARMY-KOLKATA | 5108: HQ 17 MTN DIV (5108) |
| ARMY-KOLKATA | 5110: HQ 27 MTN DIV (5110) |
| ARMY-KOLKATA | 5102: HQ 3 CORPS (5102) |
| ARMY-KOLKATA | 5101: IAEP HQ 101 AREA (5101) |
| ARMY-KOLKATA | 5106: IAEP HQ 17 CORPS (5106) |
| ARMY-KOLKATA | 5111: IAEP STUDY CENTRE (5111) |
| ARMY-KOLKATA | 5107: IAEP STUDY CENTRE-5107 (5107) |
| ARMY-KOLKATA | 5109: IAEP, HQ 20 MTN DIVISION (5109) |
| ARMY-CHANDIMANDIR | 5204: HQ 11 CORPS HRDC (5204) |
| ARMY-CHANDIMANDIR | 5202: HQ 2 CORPS HRDC (5202) |
| ARMY-CHANDIMANDIR | 5502: HQ 29 INF DIV HRDC (5502) |
| ARMY-CHANDIMANDIR | 5201: WESTERN COMMAND HRDC (5201) |
| ARMY-LUCKNOW | 5301: 5301 |
| ARMY-LUCKNOW | 5302: 5302 |
| ARMY-LUCKNOW | 5305: 5305 |
| ARMY-PUNE | 5402: HQ 12 CORPS HRDC |
| ARMY-PUNE | 5403: HQ 21 CORPS HRDC |
| ARMY-PUNE | 5405: IAEP ARMY STUDY CENTRE 5405 (5405) |
| ARMY-PUNE | 5404: SC HRDC IC/O BEG & CENTRE,PUNE |
| ARMY-PUNE | 5401: SC HRDC II,C/O MEG & CENTRE,BANGALORE |
| ARMY-UDHAMPUR | 5505: HQ 14 CORPS (HRDC) (5505) |
| ARMY-UDHAMPUR | 5503: HQ 15 CORPS HRDC (5503) |
| ARMY-UDHAMPUR | 5504: HQ 16 CORPS HRDC (5504) |
| ARMY-UDHAMPUR | 5510: HQ 19 INF DIV (5510) |
| ARMY-UDHAMPUR | 5506: HQ 25 INF DIV (5506) |
| ARMY-UDHAMPUR | 5511: HQ 39 MTN DIV (5511) |
| ARMY-UDHAMPUR | 5501: HRDC HQ NORTHERN COMMAND (5501) |
| ARMY-JAIPUR | 5203: 5203 |
| ARMY-JAIPUR | 5303: IGNOU ARMY RECOG. STUDY CENTER (5303) |
| CHANDIGARH | 0601: DEPARTMENT OF CSE UIET SOUTH CAMPUS PUNJAB UNIVERSITY 0601 |
| DELHI 1 (MOHAN ESTATE (SOUTH DELHI)) | 0707: JAMIA MILLIA ISLAMIA UNIVERSITY (707) |
| NAVY-NEW DELHI | 7101: IGNOU-NAVY RECOG. STUDY CENTRE (7101) |
| NAVY-MUMBAI | 7201: 7201 |
| NAVY-VISAKHAPATNAM | 7301: IGNOU NAVY VIZAG (7301) |
| NAVY-KOCHI | 7401: Command Education Office Kochi |
| PANAJI | 0802: DHEMPE COLL. OF ARTS & SCIENCE (802) |
| IGNOU ASSAM RIFLES | 8102: IAR SPL. STUDY CENTRE (8102) |
| IGNOU ASSAM RIFLES | 8109: IAR SPL. STUDY CENTRE (8109) |
| IGNOU ASSAM RIFLES | 8113: IAR SPL. STUDY CENTRE (8113) |
| IGNOU ASSAM RIFLES | 8116: IAR SPL. STUDY CENTRE (8116) |
| IGNOU ASSAM RIFLES | 8119: IAR SPL. STUDY CENTRE (8119) |
| IGNOU ASSAM RIFLES | 8122: IAR SPL. STUDY CENTRE (8122) |
| IGNOU ASSAM RIFLES | 8125: IAR SPL. STUDY CENTRE (8125) |
| IGNOU ASSAM RIFLES | 8127: IAR SPL. STUDY CENTRE (8127) |
| IGNOU ASSAM RIFLES | 8123: IAR STUDY CENTRE |
| IGNOU ASSAM RIFLES | 8101: IAR STUDY CENTRE (8101) |
| IGNOU ASSAM RIFLES | 8103: IAR STUDY CENTRE (8103) |
| IGNOU ASSAM RIFLES | 8104: IAR STUDY CENTRE (8104) |
| IGNOU ASSAM RIFLES | 8105: IAR STUDY CENTRE (8105) |
| IGNOU ASSAM RIFLES | 8106: IAR STUDY CENTRE (8106) |
| IGNOU ASSAM RIFLES | 8107: IAR STUDY CENTRE (8107) |
| IGNOU ASSAM RIFLES | 8108: IAR STUDY CENTRE (8108) |
| IGNOU ASSAM RIFLES | 8110: IAR STUDY CENTRE (8110) |
| IGNOU ASSAM RIFLES | 8111: IAR STUDY CENTRE (8111) |
| IGNOU ASSAM RIFLES | 8112: IAR STUDY CENTRE (8112) |
| IGNOU ASSAM RIFLES | 8114: IAR STUDY CENTRE (8114) |
| IGNOU ASSAM RIFLES | 8115: IAR STUDY CENTRE (8115) |
| IGNOU ASSAM RIFLES | 8117: IAR STUDY CENTRE (8117) |
| IGNOU ASSAM RIFLES | 8118: IAR STUDY CENTRE (8118) |
| IGNOU ASSAM RIFLES | 8120: IAR STUDY CENTRE (8120) |
| IGNOU ASSAM RIFLES | 8121: IAR STUDY CENTRE (8121) |
| IGNOU ASSAM RIFLES | 8124: IAR STUDY CENTRE (8124) |
| IGNOU ASSAM RIFLES | 8126: IAR STUDY CENTRE (8126) |
| IGNOU ASSAM RIFLES | 8128: IAR STUDY CENTRE (8128) |
| IGNOU ASSAM RIFLES | 8129: IAR STUDY CENTRE (8129) |
| IGNOU ASSAM RIFLES | 8130: IAR STUDY CENTRE (8130) |
| BIJAPUR | 1304: GULBARGA UNIVERSITY CAMPUS GULBARGA (1304) |
| BIJAPUR | 1308: R.P.D. COLLEGE CAMPUS BELGAUM (1308) |
| DEOGHAR | 8700: IGNOU REGIONAL CENTRE DEOGHAR LSC Code 8700 |
| JODHPUR | 2311: KUCHAMAN COLLEGE (2311) |
| JODHPUR | 2302: VIDYA BHAWAN RURAL INSTITUTE (2302) |
| AHMEDABAD | 0901: L.D. ARTS COLLEGE (901) |
| AHMEDABAD | 0902: M.S. UNIVERSITY (902) |
| AHMEDABAD | 0905: MTB ARTS COLLEGE (905) |
| AHMEDABAD | 0910: SARDAR PATEL UNIVERSITY (910) |
| ANGUL | 2105: GOVERNMENT COLLEGE ANGUL |
| ANGUL | 2103: GOVT COLLEGE ROURKELA |
Career Opportunities after PGDAIC
Graduates of the PGDAIC programme have diverse career paths to choose from, including:
1. Advertising Agencies:
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Copywriter
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Media Planner
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Account Executive
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Creative Director
2. Corporate Sector:
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Public Relations Officer
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Corporate Communications Manager
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Brand Manager
3. Media and Digital Firms:
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Social Media Strategist
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Content Manager
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Digital Marketing Analyst
4. Government and NGOs:
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Communication Consultant
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Campaign Strategist
5. Freelancing & Entrepreneurship:
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Independent Advertising Consultant
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Content Creation and Branding Services
The knowledge of integrated communication techniques prepares graduates to effectively manage multi-channel communication for brands and organizations.
Why Choose IGNOU’s PGDAIC?
Here’s why this diploma stands out:
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Affordable: The programme fee is just ₹4,000 per semester, which is far more economical than similar courses offered by private universities.
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Flexibility: Perfect for working professionals, as students can balance work, life, and study.
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Pan-India Availability: Wide study centre network ensures learners from urban and remote areas have equal access.
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Practical Orientation: Curriculum is relevant to industry demands and often includes project work.
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Recognized Qualification: As a central government university, IGNOU’s diplomas are accepted for jobs, further education, and government exams.
Conclusion
The IGNOU Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) is a well-structured programme catering to aspirants who want to build a career in the vibrant fields of advertising, media, and communication. Its affordability, accessibility, and academic depth make it an ideal choice for both fresh graduates and working professionals.
Whether you want to become a media strategist, brand consultant, or creative director, this diploma will set a solid foundation and open doors to a range of rewarding opportunities in the communication domain.
(FAQs)
1. Who can apply for the PGDAIC programme?
Anyone who has completed a bachelor’s degree in any discipline from a recognized university is eligible.
2. Is the PGDAIC programme available in Hindi or any other language?
No, the medium of instruction for PGDAIC is English only.
3. What is the duration of the programme?
The minimum duration is one year. However, students can take more time as per IGNOU’s flexible duration policy.
4. Is there any age limit to enroll in this programme?
No, there is no age restriction.
5. Can I pursue this course while working full-time?
Yes, since it’s an open distance learning programme, it is ideal for working professionals.
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