FREE IGNOU MMPC 06 Study Material Download The Indira Gandhi National Open University (IGNOU) offers a Master of Business Administration (MBA) program through distance learning. IGNOU free MMPC 06 Study Material Download.
FREE MMPC 06 Study Material Download Hardcopy The study material for the program is provided to students in the form of self-learning study modules. The modules are designed to provide students with a comprehensive understanding of the various concepts and topics covered in the MBA Marketing Management program.
Course Code : MMPC 006
Programme Name : Marketing Management
- 1 FREE IGNOU MMPC 06 Study Material
- 1.1 The 4 types of marketing management
FREE IGNOU MMPC 06 Study Material
Marketing management is the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It involves the identification of target markets, the development of marketing strategies and plans, and the management of marketing programs and activities to reach the target audiences and achieve business goals. This includes market research, product development, communication and promotion, and sales management.
The 4 types of marketing management
The four main types of marketing management are product, price, place, and promotion.
- Product management: This deals with the development and management of a company’s products or services, including research and development, design, production, and quality control.
- Price management: This involves setting prices for products or services, including determining the cost of goods, determining the target market’s willingness to pay, and determining the prices of competitors.
- Place management: This is also known as distribution management, and it deals with getting products or services to the target market, including the selection of channels of distribution, such as retail stores, online marketplaces, or direct sales.
Promotion management: This deals with communicating with the target market to inform, persuade, or remind them about products or services, including advertising, public relations, personal selling, and sales promotion.
IGNOU MMPC 06 Study Material Marketing Strategy
A marketing strategy is a plan of action that a company uses to achieve its marketing goals and objectives. It outlines how the company will position itself in the market, target specific customer segments, and differentiate itself from its competitors. A marketing strategy typically includes a situation analysis, a target market identification, a value proposition, and a marketing mix (product, price, place, promotion) that supports the overall strategy.
Marketing strategy can be developed using different frameworks, such as:
- SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)
- Porter’s Five Forces model
- Ansoff Matrix
- Boston Consulting Group matrix
- The 4 Ps of Marketing (product, price, place, promotion)
The development of a marketing strategy is an ongoing process that requires regular review and adjustment as market conditions change. It is also closely tied to a company’s overall business strategy and should be aligned with the company’s mission and goals.
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