FREE IGNOU MMPC 015 Study Material

FREE IGNOU MMPC 015 Study Material Download The Indira Gandhi National Open University (IGNOU) offers a Master of Business Administration (MBA) program through distance learning. IGNOU free MMPC 015 Study Material Download. 

FREE MMPC 015 Study Material Download Hardcopy : The study material for the program is provided to students in the form of self-learning study modules. The modules are designed to provide students with a comprehensive understanding of the various concepts and topics covered in the MBA Research Methodology for Management Decisions program.

Course Code : MMPC 015

Programme Name : Research Methodology for Management Decisions


FREE IGNOU MMPC 015 Study Material

International business refers to the commercial transactions that take place across national borders. This includes the trade of goods, services, and technology, as well as the movement of capital and people. International business also involves the management of organizations that operate in multiple countries, including the coordination of activities and the management of cross-border transactions.

International business is becoming increasingly important as the global economy becomes more integrated and interconnected. Many organizations now operate in multiple countries, and even small and medium-sized enterprises are looking to expand their operations beyond their home markets.

The field of international business is interdisciplinary, drawing on concepts and theories from economics, political science, sociology, and management. It involves the study of international trade, international investment, and cross-cultural management, as well as the economic, political, and cultural factors that shape the global business environment.

The opportunities and challenges of international business are many and varied. Organizations that engage in international business must navigate cultural differences, legal and regulatory environments, and the complexities of managing operations in different countries. They must also consider the impact of economic and political factors, such as exchange rates, tariffs, and trade agreements.

However, by effectively managing these challenges, organizations can gain access to new markets and customers, tap into new sources of labor and resources, and benefit from economies of scale and scope. International business can also help organizations to diversify their revenue streams and reduce their dependence on their domestic markets.

The International Trade


International trade refers to the exchange of goods, services, and resources between countries. It encompasses all business activities that involve cross-border transactions of goods, services, and information. The exchange of goods and services between countries is known as trade, and the process of trading internationally is known as international trade.

International trade can take many forms, including:

  1. Exporting: Selling goods and services to customers in other countries.
  2. Importing: Buying goods and services from other countries.
  3. Foreign direct investment (FDI): Investing in business operations in other countries, such as setting up a subsidiary or acquiring a local company.
  4. Licensing and franchising: Allowing a foreign company to use a company’s intellectual property or business model in exchange for a fee or royalty.
  5. Joint ventures and strategic alliances: Forming partnerships with foreign companies to share resources, expertise, and market access.

International trade has been a key driver of economic growth and development for centuries. It allows countries to access goods and services that they cannot produce themselves, and to sell their own goods and services to other countries. It also helps to create jobs and increase productivity, and it can lead to the transfer of new technologies, ideas, and practices.

However, International trade also involves various challenges and complexities such as, cultural differences, language barriers, political and economic instability, tariffs, trade barriers and regulations. To navigate these challenges, companies need to develop a thorough understanding of the markets, cultures, and business practices in the countries where they operate.

IGNOU MMPC 015 FREE Study Material

Strategy of International Business


Strategies of international business refer to the plans and actions that companies take to enter and compete in foreign markets. These strategies can vary depending on the company’s goals, resources, and the characteristics of the foreign market. Some common strategies of international business include:

  1. Exporting: Selling goods and services to customers in other countries. This is a common entry strategy for companies that are new to international business, as it allows them to test the waters in a foreign market without making a significant investment.
  2. Licensing and franchising: Allowing a foreign company to use a company’s intellectual property or business model in exchange for a fee or royalty. This strategy can be a low-risk and low-cost way for companies to enter foreign markets.
  3. Joint ventures and strategic alliances: Forming partnerships with foreign companies to share resources, expertise, and market access. This strategy can help companies to mitigate the risks associated with entering a new market, and to access local knowledge and relationships.
  4. Foreign direct investment (FDI): Investing in business operations in other countries, such as setting up a subsidiary or acquiring a local company. This strategy can be a more expensive and risky way to enter a foreign market, but it can also provide greater control and access to resources.
  5. Market seeking: When companies enter new markets to sell existing products and services.
  6. Resource seeking: When companies enter new markets to acquire resources that are not readily available in their home market.

Q Where I can purchase IGNOU books?

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Q Do IGNOU repeat questions?

In IGNOU exam they are not going to repeat questions directly but definitely indirect questions you can see in papers .

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Evernote. Evernote is more than a note-taking app: It’s one of the best apps for college students, helping you keep track of everything from lecture notes to bright ideas.

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