IGNOU BRL 001 Overview of Retailing Free Solved Assignment 2022-23

IGNOU BRL 001 Free Solved Assignment 2022-23, IGNOU BRL 001 Overview of Retailing Free Solved Assignment 2022-23 If you are interested in pursuing a course in radio production and direction, IGNOU BRL 001 can be an excellent choice. In this article, we will take a closer look at what IGNOU BRL 001 is all about and what you can expect to learn from this course.

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IGNOU BRL 001 Free Solved Assignment 2022-23 is a course offered by the Indira Gandhi National Open University (IGNOU) under the School of Journalism and New Media Studies. As the name suggests, it is a course on “Production and Direction for Radio.” The course is designed to provide students with a comprehensive understanding of radio production and direction and covers various topics related to this field. IGNOU BRL 001 Free Solved Assignment 2022-23

IGNOU BRL 001 Free Solved Assignment 2022-23

(A) Short Type Questions

Q 1.How do you distinguish Cross-merchandising from merchandise? Which factors would you suggest for a retailing unit to consider for procuring merchandising and why?

Cross-merchandising is a marketing strategy where retailers promote complementary or related products alongside a primary product to encourage customers to purchase additional items. For example, a retailer selling televisions may promote soundbars or streaming devices to accompany the TV.

Merchandising, on the other hand, refers to the process of selecting, acquiring, displaying, and pricing products in a way that appeals to customers and maximizes sales. It encompasses all aspects of product presentation, from the store layout to the packaging and pricing.

When it comes to procuring merchandising, there are several factors that retailing units should consider. These include:

  • Customer demand: Retailers should ensure that the products they procure are in high demand among their target customers. They can use data analytics and market research to understand customer preferences and buying behavior.
  • Product quality: Retailers should prioritize procuring high-quality products that meet or exceed customer expectations. They should also consider factors such as durability, reliability, and safety.
  • Supplier reputation: Retailers should work with reputable suppliers who can provide high-quality products consistently. They should also consider factors such as the supplier’s reliability, responsiveness, and willingness to work collaboratively.
  • Pricing: Retailers should carefully consider the pricing of the products they procure to ensure they are competitive in the market. They should also consider factors such as margins, discounts, and promotions.
  • Brand image: Retailers should consider the impact of the products they procure on their brand image. They should ensure that the products align with their brand values and enhance their overall brand image.

By considering these factors, retailing units can ensure that they procure high-quality merchandising that appeals to their target customers and maximizes sales.

Q 2. Discuss the major elements of the Sales of goods act 1930.

The Sales of Goods Act 1930 is a law that governs the sale of goods in India. It was enacted in order to regulate and govern the sale of goods in the country. The major elements of the Sales of Goods Act 1930 are as follows:

  • Definition of a Sale: According to the Act, a sale is defined as a contract where the seller transfers or agrees to transfer the ownership of goods to the buyer in exchange for a price. The contract can be in writing or oral.
  • Essential elements of a Contract of Sale: There are four essential elements of a contract of sale as per the Act – (i) Parties – there must be two parties – the seller and the buyer; (ii) Goods – there must be specific goods that are the subject matter of the contract; (iii) Price – there must be a price that is agreed upon between the parties; and (iv) Transfer of Ownership – the ownership of the goods must be transferred from the seller to the buyer.
  • Conditions and Warranties: The Act distinguishes between conditions and warranties. Conditions are those terms that are essential to the contract, and a breach of which gives the buyer the right to terminate the contract. Warranties, on the other hand, are terms that are not essential to the contract, and a breach of which gives the buyer the right to claim damages.
  • Transfer of Title: The Act provides that the title to the goods should pass from the seller to the buyer at the time when the parties intend it to pass. This may be at the time of contract formation, or at some other time.
  • Sale by Description: If goods are sold by description, the Act provides that they must correspond with the description given. If the goods do not correspond with the description, the buyer has the right to reject them.
  • Implied Conditions and Warranties: The Act also provides for certain implied conditions and warranties. For example, it is implied that the seller has the right to sell the goods, that the goods are of merchantable quality, and that they are fit for the purpose for which they are sold.
  • Remedies: The Act provides for various remedies for breach of contract, such as the right to reject the goods, the right to claim damages, and the right to sue for specific performance.

Overall, the Sales of Goods Act 1930 lays down the basic framework for regulating the sale of goods in India and provides protection to buyers and sellers alike.

Q 3.Describe various security aspects involved in retailing.

Retailing involves various security aspects to ensure the safety of both the customers and the employees, as well as the protection of the merchandise and the store itself. Here are some of the key security aspects involved in retailing:

  • Physical Security: Physical security measures are designed to protect the physical assets of the store from theft or damage. This includes installing security cameras, burglar alarms, and access control systems to prevent unauthorized entry.
  • Cybersecurity: Retailers need to protect their computer systems and networks from cyber threats, such as hacking and data breaches. This can involve implementing firewalls, anti-virus software, and data encryption to prevent unauthorized access to sensitive data.
  • Loss Prevention: Retailers use various techniques to prevent loss of merchandise, such as training employees to detect theft and installing electronic article surveillance systems (EAS) to deter shoplifting.
  • Cash Handling: Retailers must ensure that their cash handling procedures are secure, to prevent employee theft and ensure that cash is handled properly. This can involve installing cash registers with security features, such as password protection and cash drawer locks.
  • Employee Screening: Retailers need to screen potential employees carefully to ensure that they are trustworthy and do not have a criminal record. This can include background checks, reference checks, and drug testing.
  • Customer Safety: Retailers have a responsibility to ensure the safety of their customers while they are in the store. This can involve installing lighting in parking lots, providing security escorts to customers who feel unsafe, and training employees to handle emergency situations.

Overall, retail security is a complex and ongoing process that requires the implementation of multiple security measures to prevent losses and ensure the safety of everyone involved.

Q 4. (a) The internet is revolutionizing the world of retail both in terms of the
way we shop and the prices we are paying. Comment.

As an AI language model, I can tell you that the internet has indeed revolutionized the world of retail in numerous ways. One of the most significant changes is the way we shop. Today, people can browse and purchase products from anywhere in the world, without leaving their homes. This convenience has led to a massive increase in online shopping, which has in turn created new opportunities for retailers to reach a broader audience and increase sales.

Another significant impact of the internet on retail is the ability to compare prices quickly and easily. With online shopping, consumers can easily compare prices from different retailers and choose the best deal. This has led to a significant increase in price competition among retailers, which has ultimately resulted in lower prices for consumers.

Moreover, the internet has allowed retailers to collect vast amounts of data on their customers, which they can use to personalize their marketing efforts and improve the overall shopping experience. This has led to more targeted advertising, improved customer service, and the ability to predict and respond to customer needs and preferences.

Overall, the internet has had a profound impact on the retail industry, changing the way we shop and the prices we pay. As technology continues to advance, we can expect to see even more significant changes in the retail landscape in the future.

(b) What do you mean by Business Ethics? Explain the ethical dimensions of

Business ethics refers to the set of moral principles and values that govern the behavior of individuals and organizations in the business world. It encompasses a wide range of issues related to responsible business practices, including corporate social responsibility, fair labor practices, environmental sustainability, and ethical decision-making.

In the context of retailing, there are several ethical dimensions that businesses must consider. These include:

  • Fair and transparent pricing: Retailers must ensure that their pricing practices are fair and transparent, and that they do not engage in deceptive or misleading pricing tactics.
  • Product safety and quality: Retailers have a responsibility to ensure that the products they sell are safe, reliable, and of good quality. This includes providing accurate information about the product’s ingredients, origin, and potential risks.
  • Employee treatment and labor practices: Retailers must treat their employees fairly and ethically, including providing fair wages, safe working conditions, and opportunities for professional development.
  • Environmental sustainability: Retailers must take steps to minimize their environmental impact, including reducing waste, conserving resources, and using sustainable materials.
  • Ethical advertising and marketing: Retailers must be honest and transparent in their advertising and marketing practices, and must not engage in deceptive or misleading advertising.
  • Respect for customer privacy: Retailers must respect their customers’ privacy and ensure that their personal information is kept secure and confidential.

Overall, the ethical dimensions of retailing require businesses to consider the impact of their actions on a wide range of stakeholders, including customers, employees, suppliers, and the environment. By adopting ethical business practices, retailers can build trust and credibility with their stakeholders, which can ultimately lead to long-term success and sustainability.

Q 5. Describe the stages in consumer decision making process in purchasing with examples.

The consumer decision-making process refers to the series of steps a consumer goes through when making a purchase. There are five main stages in this process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Here are some examples of each stage:

Problem Recognition: This stage occurs when a consumer realizes they have a need or want that is not currently being satisfied. For example, a person may realize that they need a new phone because their current one is old and slow.

Information Search: After recognizing a problem, the consumer will search for information to help them make a decision. This could involve searching online, asking friends or family for recommendations, or visiting a store to see the products in person. For example, a person looking to buy a new phone might read reviews online, ask friends for recommendations, and visit a phone store to compare different models.

Evaluation of Alternatives: Once the consumer has gathered information, they will evaluate the different options available to them. This could involve comparing products based on price, features, quality, and other factors. For example, a person looking to buy a new phone might compare different models based on their camera quality, battery life, and overall performance.

Purchase Decision: After evaluating the alternatives, the consumer will make a purchase decision. This could involve choosing to buy a specific product, or deciding not to buy anything at all. For example, a person looking to buy a new phone might choose to purchase the model that best meets their needs and fits their budget.

Post-Purchase Evaluation: Finally, the consumer will evaluate their decision after making the purchase. This could involve assessing whether the product meets their expectations, and whether they are satisfied with their decision. For example, a person who bought a new phone might evaluate whether the phone performs as well as they expected, and whether they are happy with their purchase overall.

Q 6. What is merchandise mix? Describe various factors affecting merchandise mix

Q7. Would you suggest e-tailing or retailing in India? Explain why?

(B) Essay Type Questions

Q 8. (a)What do you understand by the term retailing? Explain the emerging trends in Indian retailing.

(b) Discuss the factors influencing retail consumer behaviour.

Q 9. (a) How can one build a career in retailing trade? Discuss some of the popular
forms of retail employment.

(b) What are the benefits of managing ethics in the workplace?

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