IGNOU BPCC 110 Solved Assignment 2022-23

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IGNOU BPCC 110 Solved Assignment 2022-23

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Important Note – IGNOU BPCC 110 Solved Assignment 2022-2023  Download Free You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

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Submission Date :

  • 31st March 2033 (if enrolled in the July 2033 Session)
  • 30th Sept, 2033 (if enrolled in the January 2033 session).

All questions are compulsory.

Answer the following descriptive category questions in about 500 words each. Each question carries 20 marks in Assignment one. 

Answer the following short category questions in about 100 words each. Each question carries 5 marks in Assignment two. 

Assignment One

1. Describe the methods of data collection in qualitative research.

Quantitative data is numerical data that can be ranked, categorized, and measured — like the number of customers who spent over $50 last year, the gross or net profit for a specific time period, or the number of subscribers who converted into buyers from an email marketing campaign. 

This kind of data answers closed-ended questions, such as “how many” or “how much,” and you can collect it through surveys, polls, and questionnaires.

Qualitative data is descriptive rather than numerical, and it looks for context — it’s about people’s perceptions. You gather it to understand the reasons and motivations that drive certain behavior. For example, qualitative data can reveal people’s feelings and opinions about your organization, and you can use it to determine why customers buy your products (or don’t). 

Quantitative data can tell you about your market share, the demographics of your customers, and how often they buy your products or use your services. Basically, qualitative data can give you the story behind the story. One way to gather this data is through open-ended surveys and questionnaires, but let’s look at a few more.

Qualitative data-collection methods

One-on-one interviews

Interviews are one of the most common qualitative data-collection methods, and they’re a great approach when you need to gather highly personalized information. Informal, conversational interviews are ideal for open-ended questions that allow you to gain rich, detailed context.

Open-ended surveys and questionnaires 

Open-ended surveys and questionnaires allow participants to answer freely at length, rather than choosing from a set number of responses. For example, you might ask an open-ended question like “Why don’t you eat ABC brand pizza?” 

You would then provide space for people to answer narratively, rather than simply giving them a specific selection of responses to choose from — like “I’m a vegan,” “It’s too expensive,” or “I don’t like pizza.” 

Focus groups

Focus groups are similar to interviews, except that you conduct them in a group format. You might use a focus group when one-on-one interviews are too difficult or time-consuming to schedule.  

They’re also helpful when you need to gather data on a specific group of people. For example, if you want to get feedback on a new marketing campaign from a number of demographically similar people in your target market or allow people to share their views on a new product, focus groups are a good way to go.


Observation is a method in which a data collector observes subjects in the course of their regular routines, takes detailed field notes, and/or records subjects via video or audio. 

Case studies

In the case study method, you analyze a combination of multiple qualitative data sources to draw inferences and come to conclusions. 

When should you use qualitative vs quantitative data-collection methods?

The truth is, to get the best results, you need to rely on both quantitative and qualitative data-collection methods. You get deeper insights when you use a combination of the two.  

Qualitative research offers context and nuance, and it can help you develop a fuller understanding of the complexities of human behavior related to your organization’s products or services. It’s data wrapped in a rich contextual story. 

That said, qualitative data research can take a lot of time to collect and analyze, and it can sometimes result in biased conclusions. That’s why you should pair it with quantitative data collection to get the best, most accurate information.

For businesses and organizations that want to improve their marketing and outreach game, qualitative data research methods can help 

  • Determine obstacles to purchasing your company’s products or using your company’s services 
  • Gain insights into how clients and customers perceive your brand
  • Identify areas for improvement across the entire brand discovery and buying cycle
  • Pinpoint where your messaging may be muddled or confusing
  • Discover in-demand product features to implement
  • Understand how your brand compares to others in the market
  • Gauge marketing campaign performance
  • Identify how your website, apps, and other online assets are performing

2. Explain the application of social psychology to legal system.


Legal psychology involves empirical, psychological research of the law, legal institutions, and people who come into contact with the law. Legal psychologists typically take basic social and cognitive principles and apply them to issues in the legal system such as eyewitness memory, jury decision-making, investigations, and interviewing. The term “legal psychology” has only recently come into usage, primarily as a way to differentiate the experimental focus of legal psychology from the clinically-oriented forensic psychology.

Together, legal psychology and forensic psychology form the field more generally recognized as “psychology and law”. Following earlier efforts by psychologists to address legal issues, psychology and law became a field of study in the 1960s as part of an effort to enhance justice, though that originating concern has lessened over time.

The multidisciplinary American Psychological Association’s Division , the American Psychology-Law Society, is active with the goal of promoting the contributions of psychology to the understanding of law and legal systems through research, as well as providing education to psychologists in legal issues and providing education to legal personnel on psychological issues. Further, its mandate is to inform the psychological and legal communities and the public at large of current research, educational, and service around psychology and law. There are similar societies in Britain and Europe.

Generally, any research that combines psychological principles with legal applications or contexts could be considered legal psychology (although research involving clinical psychology, e.g., mental illness, competency, insanity defence, offender profiling, etc., is typically categorized as forensic psychology, and not legal psychology). For a time, legal psychology researchers were primarily focused on issues related to eyewitness testimony and jury decision-making; so much so, that the editor of Law and Human Behaviour, the premier legal psychology journal, implored researchers to expand the scope of their research and move on to other areas.

There are several legal psychology journals, including Law and Human Behavior, Psychology, Public Policy and Law, Psychology, Crime, and Law, and Journal of Psychiatry, Psychology and Law that focus on general topics of criminology, and the criminal justice system. In addition, research by legal psychologists is regularly published in more general journals that cover both basic and applied research areas.

In March 1893 J. McKeen Cattell (James McKeen Cattell, American psychologist, was the first professor of psychology in the United States, teaching at the University of Pennsylvania) posted questions to fifty-six of his students at Columbia University, the questions he asked his students were comparable to those asked in a court of justice. What he found was that it was reasonable to conclude eyewitness accounts of events were unreliable. His students were all sure they were mostly correct, even when they were not, and some were hesitant when they were in fact correct. He could not figure out specifically why each student had inaccurate testimonies. Cattell suggested that “an unscrupulous attorney” could discredit a witness who is being truthful by asking “cunningly selected questions”.

Although a jury, or the judge, should know how normal errors are in eyewitness testimonies given different conditions. However, even Cattell was shocked by the level of incorrectness displayed by his students. Cattell’s research has been depicted as the foundation of forensic psychology in the United States. His research is still widely considered a prevailing research interest in legal psychology.


  • Academics and research

Many legal psychologists work as professors in university psychology departments, criminal justice departments or law schools. Like other professors, legal psychologists generally conduct and publish empirical research, teach various classes, and mentor graduate and undergraduate students. Many legal psychologists also conduct research in a more general area of psychology (e.g., social, clinical, cognitive) with only a tangential legal focus. Those legal psychologists who work in law schools almost always hold a JD in addition to a PhD.

  • Expert witnesses

Psychologists specifically trained in legal issues, as well as those with no formal training, are often called by legal parties to testify as expert witnesses. In criminal trials, an expert witness may be called to testify about eyewitness memory, mistaken identity, competence to stand trial, the propensity of a death-qualified jury to also be “pro-guilt”, etc. Psychologists who focus on clinical issues often testify specifically about a defendant’s competence, intelligence, etc.

  • Policy making and legislative guidance

Psychologists employed at public policy centres may attempt to influence legislative policy or may be called upon by state (or national) lawmakers to address some policy issue through empirical research. A psychologist working in public policy might suggest laws or help to evaluate a new legal practice (e.g., eyewitness line-ups).

  • Advisory roles

Legal psychologists may hold advisory roles in court systems. They may advise legal decision makers, particularly judges, on psychological findings pertaining to issues in a case. The psychologist who acts as a court adviser provides similar input to one acting as an expert witness but acts out of the domain of an adversarial system.

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Assignment Two

3. Explain the concept of research in applied social psychology.
4. Describe various approaches to social problem.
5. Elucidate social design with a focus on its main goals.
6. Explain various factors influencing consumer behaviour.
7. Discuss group dynamics at workplace with a focus on the relevant concepts in group
8. Explain the meaning, types and usage of social media

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IGNOU Instructions for the BPCC 110 APPLIED SOCIAL PSYCHOLOGY Solved Assignment 2022-23

IGNOU BPCC 110 Solved Assignment 2022-2023 Download Free  Before attempting the assignment, please read the following instructions carefully.

  1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.
  2. Write your enrolment number, name, full address and date on the top right corner of the first page of your response sheet(s).
  3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).
  4. Use only foolscap size paperfor your response and tag all the pages carefully
  5. Write the relevant question number with each answer.
  6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignments 2022-23

IGNOU BPCC 110 Solved Assignment 2022-23 You will find it useful to keep the following points in mind:

  1. Planning: Read the questions carefully. IGNOU BPCC 110 Assignment 2022-23 Download Free Download PDF Go through the units on which they are based. Make some points regarding each question and then rearrange these in a logical order. And please write the answers in your own words. Do not reproduce passages from the units.
  2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. IGNOU BPCC 110 Solved Assignment 2022-2023 Download Free Download PDF The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.
  3. Presentation: IGNOU BPCC 110 Solved Assignment 2022-2023 Download Free Download PDF Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

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BPCC 110 Handwritten Assignment 2022-23

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