IBO 02 Solved Assignment 2020-21

IBO 02 INTERNATIONAL MARKETING MANAGEMENT, IBO 02 Solved Assignment 2020-21 , IBO 02 Assignment 2020-21 , IBO 02 Assignment , IGNOU Assignments 2020-21- Gandhi National Open University had recently uploaded the assignments of this session for M.COM Programme for the year 2020-21. Students are recommended to download their Assignments from this webpage itself. They don’t need to go anywhere else when everything regarding the Assignments are available during this text only.

IBO 02 Solved Assignment 2020-21 in English Medium: for college kids – IBO 02 INTERNATIONAL MARKETING MANAGEMENT Solved Assignment 2020-21 , Students are advised that after successfully downloading their Assignments, you’ll find each and every course assignments of your downloaded MCOM Programme. Candidates got to create separate assignment for the IGNOU Master Course, so as that it’s easy for Evaluators to ascertain your assignments.

IBO 02 Solved Assignment 2020-21

Course Code : IBO-02
CourseTitle : International Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks

Maximum Marks : 100
Attempt all the questions.

Q-1 What is international market segmentation? What are the bases of international market segmentation? 

International Market Segmentation

Market segmentation are often defined as a way of dividing different countries into homogeneous groups. The rationale behind the concept of market segmentation is predicated on the very fact that the worldwide market can’t be served on the idea of single set of policies.

The international market segmentation has its own usefulness. The strengths of international market segmentations lies in better understanding of consumer needs for creating international marketing decisions and their implementations.


A market segment may be a concept which consists of group of consumers having similar set of requirements . the essential purpose of market segmentation is to satisfy the requirements of consumers more precisely. it’s to not subdivide the market only for the sake of the segmentation.American marketers do have the tendency to capture whole of the foreign market directly . By doing this they’re overlooking two big problems. The foreign buyers might not be homogenous in their needs. Further the customer is split on the idea of other characteristics like Urban and Rural and on the idea of income pattern etc. it’s pertinent to say here that the characteristics of the purchasers of 1 country are always different from the purchasers of other countries. Therefore this factor creates hurdles to the marketers.

The second factor, “Total market strategy” always places the corporate during a direct competition with strong and native based competitors. the japanese business firms take their targets very carefully by making continuous plan to segment the market. While getting to enter the U.S. markets they always avoid direct competition with local U.S. based business firms.

A Japanese based firm believes to determine a reputation for the merchandise excellence then gets the purchasers to trade up over the time. This strategy of Japanese worked alright .in the automobile industries and also in taking break through into the U.S. computer market. This strategy worked alright because it doesn’t aware the giants like U.S. early within the entire game. It does have an excellent deal of strategic sense also.
The main purpose behind to require the utmost benefits of market segmentation is market homogeneity. Initially a multinational company may enter just in one or few countries and gradually develop its markets within the abroad. so as to broaden its business scope within the world market, the corporate must identify different countries on target its markets.

It is evident that there’s an enormous difference, economically, geographically, demographically, culturally and politically among different nations within the global arena. This vast difference in various environmental factors makes a corporation logical to use certain workable and scientific criteria to segment the planet market. the planet market is segmented on the idea of such criteria, where the company’s product do have best potential for the success.

The Four sorts of Market Segmentation ; The four bases of market segmentation are:

  • Demographic segmentation
  • Psychographic segmentation
  • Behavioral segmentation
  • Geographic segmentation

Within each of those sorts of market segmentation, multiple sub-categories further classify audiences and customers. Using differing types of market segmentation allows you to focus on customers supported unique characteristics, create simpler marketing campaigns, and find opportunities in your market.

Q-2 Discuss the emerging global competitive environment. Examine whether small enterprise have scope in the emerging global business environment. 

Q-3 Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling.

Q-4 Write short notes on the following:
(a) EPRG Orientation
(b) Franchising
(c) Test Marketing
(d) Transfer Pricing

Q-5 Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like, should it build, divest or abandon the market it has entered; how many such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in services.
(d) International marketing research is full of complexities.

IGNOU IBO 02 Solved Assignment 2020-21 : Gandhi National Open University had recently updated this session of 2020-21 M.Com Programme assignments on their official university website. we’ve made your work easy by making the solved assignments directly on one portal so as that students can easily get the solved assignments in one go. Students are advised to download their M.Com IGNOU Assignments from this webpage itself with none hassle.

M.COM(English) Question Paper

You don’t need to worry & go anywhere else on the online as everything regarding the M.Com Assignments are available on this page. Students can easily download the IGNOU Assignments and submit them whenever they’re required to submit their assignments no matter their study centers.
If you’re finding out the IGNOU M.Com Solved Assignment for 2020-21 Session then finally you’re at the right place. IGNOU M.Com Solved Assignments for 2020-21 are now available for download. you’ll easily get the PDF files by clicking the download button against the particular subject that you simply simply wish to choose .

IBO 02 Solved Assignment 2020-21 , you’ll download the M.Com IGNOU assignments for these courses like M.Com Business Environment, Marketing Management, Business Environment, Financial Management and much more.

These assignments are valid for two admission cycles (July 2020 and January 2021). The validity is given below:
1. Those who are enrolled in July 2020, it is valid upto June 2021.
2. Those who are enrolled in January 2021, it is valid upto December 2021.


In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September.

IGNOU MCOM Solved Assignment 2020-21

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