FREE IGNOU BRL 011 Solved Assignment 2023-24 | Retail Operations and Store Management- II

FREE IGNOU BRL 011 Solved Assignment 2023-24 | Retail Operations and Store Management- II Solved Assignment 2023-24: BRL 011 Solved Assignment 2023-24 , BRL 011 Assignment 2022 , FREE BRL 011 Assignment , IGNOU Assignment 2023-24- Gandhi National Open University had recently uploaded the assignments of this session for Management for the year 2023-24. Students are recommended to download their Assignments from this web page itself. BRL 011 Solved Assignment 2023-24 They don’t need to go anywhere else when everything regarding the Assignments are available during this text only.

FREE IGNOU BRL 011 Solved Assignment 2023-24 | Retail Operations and Store
Management- II

University IGNOU (Indira Gandhi National Open University)
Code BRL 011
Title Retail Operations and Store Management- II
Language English
Session  July 2023-January 2024

 

BRL 011 Solved Assignment 2023-24 : for college kids – BRL 011 Retail Operations and Store Management- II Solved Assignment 2023-24, Students are advised that after successfully downloading their Assignments, you’ll find each and every course assignments of your downloaded. Candidates got to create separate assignment for the IGNOU Master Course, so as that it’s easy for Evaluators to ascertain your assignments.

IGNOU BRL 011 Question Paper

Answer all questions in this assignment.

(A) Short Type Questions

Q1. Which are the three promotional activities banned or restricted by law? Explain each of these activities.

Promotional activities are often subject to regulations and restrictions to ensure fairness, consumer protection, and ethical standards. Here are three common promotional activities that are either banned or restricted by law, along with explanations for each:

  1. False Advertising:
    • Explanation: False advertising involves making deceptive or misleading claims about a product or service. This can include exaggerating benefits, hiding negative aspects, or making claims that are outright untrue. False advertising is prohibited because it can deceive consumers, leading them to make purchases based on false premises. It undermines trust in the marketplace and can harm both consumers and competitors.
  2. Lotteries and Illegal Gambling:
    • Explanation: Lotteries involve a prize, chance, and consideration (money or something of value given in exchange). Illegal gambling activities, including lotteries, are often heavily regulated or outright banned due to their potential for exploitation, addiction, and negative social consequences. Governments typically regulate or monopolize gambling activities to ensure they are conducted fairly, generate revenue for public services, and minimize harm.
  3. Price Fixing:
    • Explanation: Price fixing is an agreement among competitors to set prices at a certain level rather than allowing market forces to determine prices naturally. This can involve agreements to fix minimum prices, eliminate discounts, or maintain artificially high prices. Price fixing is illegal because it reduces competition, harms consumers by inflating prices, and stifles innovation in the marketplace. Antitrust laws prohibit price-fixing agreements and collusion among competitors to ensure fair competition and protect consumers’ interests.

These activities are typically regulated by various laws and regulatory bodies depending on the jurisdiction, such as consumer protection laws, antitrust laws, and gambling regulations. Businesses engaging in promotional activities must ensure compliance with relevant laws and regulations to avoid legal consequences and maintain their reputation.

Q2. What steps need to be taken for implementation of promotional schemes?

Q3. How do culture and sub-cultures influence consumer behaviour?

Q4. Distinguish between the following:

a) Value Merchandise Planning and Unit Stock Planning

b) Horizontal Price Fixing and Vertical Price Fixing

c) One-way Exclusive Dealing and Two-way Exclusive Dealing

d) Vision Barrier and People Barrier

Q5. Write short notes on the following:

a) Customer Pyramid

b) Periodic Replenishment System

c) Balanced Scorecard

d) Ethical Retailing

Q6. Briefly comment on the following:

a) “Community shopping centre usually offers moderate assortment of shopping and convenience goods and services to consumers from the nearby residential areas”.

b) “Consumer buying categories can be further broken into subcategories”.

c) “Higher visibility helps the store in creating immediate invite to the newconsumers”.

d) “Comparative advertisings done by some brands either through direct orindirect comparison”.

Q7. What is financial leverage? Explain the same with suitable examples extracted from retail business.

(B) Essay Type Questions

Q8. How many types of fixtures exist? Explain the specific fixtures in each type.

Q9. Explain the organization structure normally used by a national retail chain.

BRL 011 Retail Operations and Store Management- II Solved Assignment 2023-24: Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Alongside assignment status, they will also checkout their assignment marks & result. All this is often available in a web mode. After submitting the assignment, you’ll check you IGNOU Assignment Status only after 3-4 weeks. it’d take 40 days to declare. BRL 011 Solved Assignment 2023-24

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Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Along with assignment status, they can also checkout their assignment marks & result.  BRL 011 Solved Assignment 2023-24 All this is available in an online mode. After submitting the assignment, you can check you IGNOU Assignment Status only after 3-4 weeks. It might take 40 days to declare.

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