FREE IGNOU MMPO 005 Study Material

FREE IGNOU MMPO 005 Study Material Download The Indira Gandhi National Open University (IGNOU) offers a Master of Business Administration (MBA) program through distance learning. IGNOU free MMPO 005 Study Material Download. 

FREE MMPO 005 Study Material Download Hardcopy : The study material for the program is provided to students in the form of self-learning study modules. The modules are designed to provide students with a comprehensive understanding of the various concepts and topics covered in the MBA Marketing of Services program.

Course Code : MMPO 005

Programme Name : Marketing of Services


FREE IGNOU MMPO 005 Study Material

Logistics and Supply Chain Management – An Introduction

Models of SCM Integration

Strategic Supply Chain Management

Information Technology : Key Enabler

e-Supply Chain Management (e-SCM)

Cost Analysis and Measurement

Best Pracitces & Benchmarking in SCM

Performance Measurement and Evaluation of SCM

Transportation Mix

Location Strategy

Supply Chain Management in Service Organization/ Non-Manufacturing Sector

Design for Sustainable Supply Chain

Future Trends and Issues


Logistics and supply chain management are the processes of planning, implementing, and controlling the flow of goods, services, and information from the point of origin to the point of consumption. This includes activities such as transportation, warehousing, inventory management, and packaging.

The primary goal of logistics and supply chain management is to ensure that the right goods or services are delivered to the right place at the right time, while minimizing costs and maximizing efficiency. This requires coordination and collaboration among various stakeholders, such as suppliers, manufacturers, distributors, retailers, and customers.

Logistics management includes all the activities required to move a product from the supplier to the customer, such as transportation, warehousing, and inventory management. This includes the management of the inbound and outbound flows, the coordination of the logistics network and the management of the physical distribution of goods.

Supply chain management, on the other hand, is a broader term that encompasses logistics management, as well as all other activities involved in the production and delivery of goods and services. This includes sourcing raw materials, managing suppliers and vendors, manufacturing and assembly, and distribution and delivery.

Effective logistics and supply chain management can help organizations to improve their responsiveness, reduce costs, and increase customer satisfaction. This can be achieved through the use of various tools and techniques, such as transportation optimization, inventory management, and forecasting, as well as through collaboration and communication with suppliers and partners.

In summary, Logistics and Supply Chain Management are the process of managing the flow of goods, services, and information from the point of origin to the point of consumption. It is a combination of logistics management and supply chain management which involves coordination and collaboration among various stakeholders to ensure timely delivery of products while minimizing costs and maximizing efficiency.

Cost Analysis and Measurement


Cost analysis and measurement is the process of identifying, analyzing, and measuring the costs associated with a particular product, service, or project. This includes both direct and indirect costs.

Direct costs are costs that can be directly traced to a specific product, service, or project, such as materials, labor, and overhead. Indirect costs, also known as overhead costs, are costs that cannot be directly traced to a specific product, service, or project, but are necessary for the overall functioning of the organization, such as rent, utilities, and administrative costs.

There are different methods to perform cost analysis and measurement, such as:

  1. Absorption costing: This method includes both direct and indirect costs in the cost of a product or service.
  2. Variable costing: This method only includes the direct costs of a product or service and excludes the indirect costs.
  3. Activity-based costing: This method allocates indirect costs to specific products, services, or projects based on their consumption of specific activities.
  4. Target costing: This method involves setting a target cost for a product or service and then working backwards to determine the necessary cost reductions to achieve that target.

Cost analysis and measurement is an important tool for organizations to understand their costs and make informed decisions. It can help organizations to identify areas where costs can be reduced, improve their pricing strategies, and make more informed decisions about product development, production, and marketing.

In summary, Cost analysis and measurement is the process of identifying, analyzing and measuring the costs associated with a product, service or project, including both direct and indirect costs. It allows organizations to understand their costs and make informed decisions about pricing, product development, production, and marketing.

IGNOU MMPO 005 FREE Study Material

Future Trends and Issues


Future trends and issues refer to the anticipated changes, opportunities, and challenges that organizations may face in the future. These can be driven by a variety of factors, such as technological advancements, economic conditions, political and regulatory changes, and societal shifts.

Some of the key future trends and issues that organizations may face include:

  1. Digitalization: The increasing use of technology, data, and automation is transforming the way that organizations operate and interact with customers. This includes the use of digital platforms, artificial intelligence, and the Internet of Things.
  2. Sustainability: Organizations are facing increased pressure to operate in a more sustainable and environmentally friendly manner. This includes reducing their carbon footprint, using renewable resources, and implementing sustainable business practices.
  3. Globalization: The world is becoming increasingly interconnected and organizations are facing greater competition from global players. This requires organizations to adapt to different cultures, regulations, and business practices.
  4. Talent and workforce management: The workforce is becoming increasingly diverse and organizations are facing challenges in attracting, retaining, and developing talent. This includes managing remote work, flexible work arrangements, and the changing skillsets needed in the digital age.
  5. Cybersecurity: Organizations are facing increased threats to their information systems and data, requiring them to implement robust security measures to protect their assets and customer information.
  6. Political and regulatory changes: Organizations are facing increased pressure to comply with changing regulations, such as data protection laws and trade agreements, and to navigate an increasingly complex political landscape.
  7. Consumer behavior: Consumer behavior is evolving, with customers becoming more discerning and demanding in terms of the products and services they buy, as well as the companies they buy from.

These trends and issues are not mutually exclusive, and are likely to interact and overlap in various ways. Organizations will need to be agile and responsive in order to stay ahead of these trends and adapt to the challenges and opportunities that they present.

Q Is it OK to study from phone?

The radiation from mobile phone badly affects the memory, concentration and long term recall in studies.

Q Do IGNOU repeat questions?

In IGNOU exam they are not going to repeat questions directly but definitely indirect questions you can see in papers .

Q Which studying app is free?

Evernote. Evernote is more than a note-taking app: It’s one of the best apps for college students, helping you keep track of everything from lecture notes to bright ideas.

FREE IGNOU MMPO 005 Marketing of Services Study Material Download GET All IGNOU Study material on order , students can get the help in their degree through SENRiG. We serve for all Study Material through our website and through Amazon and Flipkart. 

This is helpful for those who enrolled in the MBA 2023 and its best for IGNOU students.

GET All Subject Related Help Here

Leave a Comment