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- Introduction to Bank Financial Management
- Structure of the Indian Banking System
- Bank Regulation and Supervision
- Financial Analysis of Banks
- Funds Management in Banks
- Asset Liability Management
- Capital Adequacy and Risk Management
- Profitability Management in Banks
- International Banking
Discuss the characteristics of services. What are the implications that they create for marketers of financial services ? Discuss.
IGNOU MS-0423 Solved GUESS PAPER, Imp. Notes- Services, including financial services, possess unique characteristics that differentiate them from tangible goods. These characteristics are intangibility, inseparability, variability, and perishability. Each of these traits presents specific challenges and implications for marketers in the financial services industry.
Implications for Financial Services Marketers
Trust and Relationship Building: Financial services often involve significant trust as customers deal with sensitive and crucial aspects of their lives (e.g., savings, investments, loans). Marketers need to focus on building long-term relationships through reliability, transparency, and personalized service.
Digital Transformation: The rise of digital technology has significant implications. Financial services marketers must leverage digital platforms to offer convenient and accessible services, such as online banking, mobile apps, and automated customer service.
Brand Reputation: Since financial services are intangible and based heavily on trust, maintaining a strong brand reputation is essential. Marketers need to engage in activities that promote a positive brand image, such as corporate social responsibility (CSR) initiatives and customer education programs.
Personalization and Customization: Understanding individual customer needs and tailoring services to meet these needs can differentiate a financial service provider from competitors. Data analytics and CRM systems can help in offering personalized services and recommendations.
Service Quality and Consistency: Ensuring high and consistent service quality is crucial. Marketers should focus on training employees, standardizing service processes, and using customer feedback to continuously improve service delivery. IGNOU MS-0423 Solved GUESS PAPER
Explain the Marshallian and the Pavlovian, behavioural models and discuss the marketing
applications of these models.
Discuss the factors influencing consumer behaviour in Banking. Explain the role of
relationship marketing in attracting customers.
What do you understand by the term ‘Project Financing’ ? Describe the different sources of
finance which can be used to meet the cost of project.
What is the concept of Product Life Cycle ? Discuss the application of this concept to
marketing of banking products.
Define a Merchant Banker. Discuss in detail each of the tasks undertaken by a merchant
banker in Pre-issue and Post-issue activities.
Define Networked Bank and discuss its major components. Explain the enabling technologies for Networked Bank.
Explain what do you understand by factoring ? Explain its mechanism and distinguish it from discounting of bills and forfaiting.
Explain in detail the process of project appraisal. What are the new financial instruments used for project financing ? Discuss.
What are the constituents of a mutual fund ? Explain the working mechanism and functions
of an Asset Management Company (AMC).
What are pension funds ? Explain how is fund management done in pension funds ?
Describe the benefits of insurance investments over other financial investments. Explain how effective marketing will be useful in enhancing the insurance business ?