FREE IGNOU IBO 02 Solved Assignment 2024-25 | International Marketing Management Solved Assignment 2024-25: IBO 02 Solved Assignment 2024-25 , IBO 02 Assignment 2022 , FREE IBO 02 Assignment , IGNOU Assignment 2024-25- Gandhi National Open University had recently uploaded the assignments of this session for Management for the year 2024-25. Students are recommended to download their Assignments from this web page itself. IBO 02 Solved Assignment 2024-25 They don’t need to go anywhere else when everything regarding the Assignments are available during this text only.
FREE IGNOU IBO 02 Solved Assignment 2024-25 | International Marketing Management
| University | IGNOU (Indira Gandhi National Open University) |
| Code | IBO 02 |
| Title | International Marketing Management |
| Language | English |
| Session | July 2024-January 2025 |
IBO 02 Solved Assignment 2024-25 : for college kids – IBO 02 International Marketing Management Solved Assignment 2024-25, Students are advised that after successfully downloading their Assignments, you’ll find each and every course assignments of your downloaded. Candidates got to create separate assignment for the IGNOU Master Course, so as that it’s easy for Evaluators to ascertain your assignments.
Q1. An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations.
Low investment: Exporting typically requires less initial investment compared to setting up production facilities in foreign countries.
Lower risk: Since there is no investment in production facilities, the risk associated with market entry is relatively lower compared to other modes.
Transportation costs: Exporting involves transportation costs, which can reduce profit margins, especially for bulky or heavy products like automobiles.
Tariffs and trade barriers: Exporting may subject the company to tariffs, quotas, and other trade barriers imposed by foreign governments, which can increase costs and reduce competitiveness.
Limited control: The company may have limited control over distribution and marketing strategies in foreign markets, relying on intermediaries or distributors.
Minimal investment: Licensing allows the company to enter international markets with minimal investment in production facilities or marketing arrangements.
Access to local expertise: By licensing its technology or brand to a local partner, the company can leverage the partner’s knowledge of the local market, distribution channels, and customer preferences.
Revenue generation: Licensing agreements typically involve royalty payments, allowing the company to generate revenue from its intellectual property without directly managing operations in foreign markets.
Limited control: The company may have limited control over product quality, distribution, and marketing strategies, as these aspects are managed by the licensee.
Risk of intellectual property infringement: Licensing exposes the company’s intellectual property to the risk of infringement or unauthorized use by the licensee.
Dependence on licensee: The success of the licensing arrangement depends on the capabilities and commitment of the licensee, which may vary and could affect the company’s brand reputation and sales performance.
Both exporting and licensing offer advantages for an Indian automobile company seeking international expansion without investing in production facilities. The choice between the two modes would depend on factors such as market characteristics, regulatory environment, risk tolerance, and strategic objectives of the company.
Q2. You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tools for consumer promotion as well as business promotion.
Q3. Write short notes on the following:
a) Transfer pricing
b) FOB
c) Managing Publicity in International Markets.
d) Franchising as a tool for overseas market entry
Q4. Differentiate between the following:
a) Multinational Marketing and Global Marketing
b) Demographic Environment and Economic Environment.
c) Observation method and Survey method of data collection
d) Export merchant and Export House
Q5. Comment on the following statement:
a) “Product planning is one of the important fundamental decisions for successful international marketing”.
b) “It is advisable for a small exporter to do export business with the help of an overseas agent”.
c) “Selection of target markets is the first stage in international marketing”.
d) “International Marketing Planning is more difficult than domestic marketing planning”.
IBO 02 International Marketing Management Solved Assignment 2024-25: Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Alongside assignment status, they will also checkout their assignment marks & result. All this is often available in a web mode. After submitting the assignment, you’ll check you IGNOU Assignment Status only after 3-4 weeks. it’d take 40 days to declare. IBO 02 Solved Assignment 2024-25
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Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Along with assignment status, they can also checkout their assignment marks & result. IBO 02 Solved Assignment 2024-25 All this is available in an online mode. After submitting the assignment, you can check you IGNOU Assignment Status only after 3-4 weeks. It might take 40 days to declare.
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