IGNOU BRL 002 Retail Marketing and Communication Free Solved Assignment 2022-23

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IGNOU BRL 002 Free Solved Assignment 2022-23, IGNOU BRL 002 Retail Marketing and Communication Free Solved Assignment 2022-23 If you are interested in pursuing a course in radio production and direction, IGNOU BRL 002 can be an excellent choice. In this article, we will take a closer look at what IGNOU BRL 002 is all about and what you can expect to learn from this course.

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IGNOU BRL 002 Free Solved Assignment 2022-23 is a course offered by the Indira Gandhi National Open University (IGNOU) under the School of Journalism and New Media Studies. As the name suggests, it is a course on “Production and Direction for Radio.” The course is designed to provide students with a comprehensive understanding of radio production and direction and covers various topics related to this field. IGNOU BRL 002 Free Solved Assignment 2022-23

IGNOU BRL 002 Free Solved Assignment 2022-23

(A) Short Type Questions

Q1. What is retail marketing? Explain the importance of retail marketing.

Retail marketing refers to the process of promoting products or services to customers in a retail setting, such as a brick-and-mortar store, online store, or both. The goal of retail marketing is to drive sales and build customer loyalty by understanding the needs and preferences of the target audience and delivering relevant messages and offers to them.

The importance of retail marketing lies in its ability to create a seamless and engaging shopping experience for customers, which ultimately leads to increased sales and revenue for the business. Some of the key benefits of retail marketing include:

Building brand awareness: Retail marketing helps businesses to create and maintain a strong brand identity, which is essential for attracting and retaining customers.

Improving customer experience: By understanding customer needs and preferences, retail marketing can help businesses to create a personalized and engaging shopping experience that keeps customers coming back.

Increasing sales: Retail marketing strategies such as targeted promotions, discounts, and product recommendations can drive sales and revenue for the business.

Encouraging customer loyalty: By delivering personalized messages and offers to customers, retail marketing can help to build long-term customer loyalty and advocacy.

Overall, retail marketing is essential for businesses that want to succeed in today’s competitive retail landscape. By understanding customer needs and preferences and delivering personalized messages and offers, businesses can create a seamless and engaging shopping experience that drives sales and builds customer loyalty.

Q2. Discuss the factors which affect the nature of consumer decision marketing.

Consumer decision making is a complex process that is influenced by various factors. These factors can be broadly categorized into internal and external factors that affect the nature of consumer decision making in marketing. Here are some of the factors that affect the nature of consumer decision making in marketing:

Personal Factors: Personal factors include the characteristics and traits of an individual that influence their buying behavior. These factors include age, gender, income, education level, personality, and lifestyle. For example, an individual’s income level may determine their buying power and influence their purchasing decisions.

Psychological Factors: Psychological factors refer to an individual’s beliefs, attitudes, and values that shape their decision-making process. These factors include motivation, perception, learning, and memory. For instance, a consumer may be motivated to purchase a product that meets their needs and preferences.

Social Factors: Social factors are external factors that affect the buying behavior of consumers. These factors include family, friends, and reference groups. For example, a consumer may purchase a product because it is popular among their social circle.

Cultural Factors: Cultural factors are external factors that influence consumer behavior. These factors include religion, language, customs, and beliefs. For example, certain religious beliefs may influence a consumer’s decision to purchase or avoid a product.

Marketing Mix: The marketing mix includes the four Ps of marketing, which are product, price, place, and promotion. These elements can significantly influence consumer decision making by shaping their perceptions and attitudes towards a product.

In conclusion, understanding the factors that influence consumer decision making is crucial for marketers to create effective marketing strategies that appeal to their target audience. By considering these factors, marketers can develop effective campaigns that resonate with consumers and drive sales.

Q3. What is personal selling? Explain the essential elements of personal selling.

Personal selling is a marketing strategy that involves a face-to-face communication between a salesperson and a potential customer, with the aim of convincing the customer to purchase a product or service. It involves the use of personal communication, persuasion, and product knowledge to build a relationship with the customer and meet their needs.

The essential elements of personal selling include:

  • Prospecting: This involves identifying potential customers who may be interested in the product or service being offered.
  • Pre-approach: This involves gathering information about the customer and their needs before making contact with them.
  • Approach: This involves initiating contact with the customer in a manner that will engage their interest and attention.
  • Presentation: This involves demonstrating the features and benefits of the product or service to the customer and showing how it can meet their needs.
  • Handling objections: This involves addressing any concerns or objections the customer may have and providing solutions to overcome them.
  • Closing the sale: This involves asking the customer to make a purchase and finalizing the transaction.
  • Follow-up: This involves maintaining contact with the customer after the sale to ensure their satisfaction and to build a long-term relationship.

Overall, personal selling is a powerful marketing tool that can be used to build strong relationships with customers and increase sales.

Q4. What is needs? How needs are different from wants? Explain.

Needs are the essential things that are necessary for survival and well-being, such as food, water, shelter, clothing, and healthcare. These are the things that we must have to live and function properly in society.

On the other hand, wants are the things that we desire or wish for, but are not necessarily essential for survival. Wants are often shaped by our personal preferences, cultural background, and societal values. For example, while we need food to survive, we may want a specific type of cuisine or a particular brand of food.

The difference between needs and wants lies in their level of importance and necessity. Needs are things that we must have, whereas wants are things that we would like to have. Needs are often non-negotiable, while wants are more flexible and can be adjusted based on personal circumstances.

It is important to understand the difference between needs and wants, as prioritizing needs over wants is crucial for managing resources and making sound decisions in our personal and professional lives.

Q5. What are the steps in individual selling? How are they different
from the B2B?

Individual selling, also known as B2C (business-to-consumer) selling, is a sales approach that involves selling products or services directly to individual customers. The steps in individual selling typically include the following:

  • Prospecting: This involves identifying potential customers through various means such as advertising, referrals, and cold-calling.
  • Pre-approach: This step involves researching the potential customer’s needs and preferences, and preparing a strategy for approaching them.
  • Approach: This step involves making initial contact with the customer, either in person, by phone, or through email, and introducing yourself and your product or service.
  • Presentation: This step involves presenting the product or service to the customer, highlighting its features and benefits, and addressing any questions or concerns the customer may have.
  • Handling objections: This step involves addressing any objections or concerns the customer may have and providing reassurance or solutions to alleviate them.
  • Closing the sale: This step involves asking the customer to make a purchase, and negotiating the terms of the sale, such as price and delivery.
  • Follow-up: This step involves following up with the customer after the sale to ensure satisfaction, and to maintain a relationship for future sales.

In contrast, B2B (business-to-business) selling involves selling products or services to other businesses. The steps in B2B selling are often similar to those in individual selling, but there are some key differences. For example:

  • Prospecting: In B2B selling, prospecting often involves identifying businesses that have a need for your product or service, and researching their industry and competition.
  • Pre-approach: In B2B selling, the pre-approach often involves identifying the decision-makers within the target business and developing a tailored approach that addresses their specific needs and concerns.
  • Approach: In B2B selling, the approach often involves building a relationship with the decision-makers and demonstrating your knowledge and expertise in their industry.
  • Presentation: In B2B selling, the presentation often involves a more detailed and technical presentation of the product or service, as decision-makers may require more information to make a purchasing decision.
  • Handling objections: In B2B selling, objections may be more complex and may involve concerns about cost, implementation, and integration with existing systems.
  • Closing the sale: In B2B selling, the closing process may involve negotiating a contract and terms of the sale, which can be more complex than in individual selling.
  • Follow-up: In B2B selling, follow-up often involves ongoing communication and support to ensure customer satisfaction and to build long-term relationships for future sales.
6. What is “SPIN” selling? Explain.
7. Explain various categories of advertising with specific
examples.
(B) Essay Type Questions
8. What are the different promotional methodologies for a store?
9. What is In -store promotion and how do retailers communicate
promotion?

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