FREE IGNOU BRL 010 Solved Assignment 2023-24 | Buying and Merchandising Solved Assignment 2023-24: BRL 010 Solved Assignment 2023-24 , BRL 010 Assignment 2022 , FREE BRL 010 Assignment , IGNOU Assignment 2023-24- Gandhi National Open University had recently uploaded the assignments of this session for Management for the year 2023-24. Students are recommended to download their Assignments from this web page itself. BRL 010 Solved Assignment 2023-24 They don’t need to go anywhere else when everything regarding the Assignments are available during this text only.

FREE IGNOU BRL 010 Solved Assignment 2023-24 | Buying and Merchandising

University	IGNOU (Indira Gandhi National Open University)
Code	BRL 010
Title	Buying and Merchandising
Language	English
Session	July 2023-January 2024

 

BRL 010 Solved Assignment 2023-24 : for college kids – BRL 010 Buying and Merchandising Solved Assignment 2023-24, Students are advised that after successfully downloading their Assignments, you’ll find each and every course assignments of your downloaded. Candidates got to create separate assignment for the IGNOU Master Course, so as that it’s easy for Evaluators to ascertain your assignments.

IGNOU BRL 010 Question Paper

Answer all questions in this assignment.

(A) Short Type Questions

Q1. What do you mean by merchandising philosophy? Giving the example of a super store, explain how is it developed for the mass market.

Merchandising philosophy refers to the overarching approach or strategy that a retailer adopts when it comes to sourcing, displaying, pricing, and selling its products. It encompasses the core principles and values that guide the retailer’s decisions regarding what products to offer, how to present them to customers, and how to create an appealing shopping experience.

For a superstore catering to the mass market, the merchandising philosophy is typically built around accessibility, affordability, variety, and convenience. Let’s break down how such a philosophy might be developed and implemented:

1. Accessibility: The superstore aims to make its products easily accessible to a wide range of customers. This means having multiple locations, convenient operating hours, and an online presence for customers to shop from anywhere at any time.
2. Affordability: Recognizing that the mass market consists of diverse income groups, the superstore focuses on offering products at competitive prices. This could involve bulk purchasing to secure discounts from suppliers, efficient inventory management to minimize overhead costs, and passing on savings to customers through lower prices.
3. Variety: Understanding the diverse preferences and needs of the mass market, the superstore offers a wide variety of products across different categories. This includes groceries, household essentials, electronics, apparel, home goods, and more. By providing a one-stop shopping destination, the superstore caters to the varied needs of its customers and encourages them to make multiple purchases in one visit.
4. Convenience: The superstore prioritizes convenience for its customers by ensuring a hassle-free shopping experience. This could involve spacious layouts with clearly marked aisles for easy navigation, ample parking space, self-checkout options, and efficient customer service. Additionally, the superstore may offer services like home delivery or curbside pickup to further enhance convenience for busy shoppers.
5. Marketing and Promotion: To attract and retain customers in the competitive mass market landscape, the superstore invests in effective marketing and promotion strategies. This could include advertising campaigns across various channels (TV, radio, social media), loyalty programs to incentivize repeat purchases, seasonal promotions, and discounts to drive foot traffic and sales.

By aligning its merchandising philosophy with the needs and preferences of the mass market, the superstore can effectively differentiate itself from competitors and build a loyal customer base. This approach focuses on providing value, convenience, and variety to meet the diverse shopping requirements of a broad customer demographic.

Q2. What do you mean by markdowns? Explain its importance. Discuss the purposes which are achieved by markdowns.

Q3. Giving suitable examples, describe the difference between the cost markup and the retail mark-up. Which mark-up is used more commonly?

Q4. What is meant by merchandise plan? Explain different factors that are taken into account while preparing it.

Q5. What are the key features and benefits of implementing an open-to-buy system in the retail industry? How does it help retailers effectively manage inventory, control purchasing, and optimize sales?

Q6. Explain the merits and demerits of the product outsourcing.

Q7. Describe the importance of the visual merchandising in a retail store. Why should buyer’s team be involved in it?

(B) Essay Type Questions

Q8. Discuss the key performance parameters for effective merchandising and their significance in the retail store. Illustrate how these parameters can contribute to maximizing sales and enhancing customer satisfaction.

Q9. Describe the present scenario of the organized retail sector in India. What are its future prospects?

BRL 010 Buying and Merchandising Solved Assignment 2023-24: Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Alongside assignment status, they will also checkout their assignment marks & result. All this is often available in a web mode. After submitting the assignment, you’ll check you IGNOU Assignment Status only after 3-4 weeks. it’d take 40 days to declare. BRL 010 Solved Assignment 2023-24

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Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Along with assignment status, they can also checkout their assignment marks & result.  BRL 010 Solved Assignment 2023-24 All this is available in an online mode. After submitting the assignment, you can check you IGNOU Assignment Status only after 3-4 weeks. It might take 40 days to declare.

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