FREE IGNOU MMPM 004 Solved Assignment 2023-24 | International Marketing

FREE IGNOU MMPM 004 Solved Assignment 2023-24 | International Marketing Solved Assignment 2023-24: MMPM 004 Solved Assignment 2023-24 , MMPM 004 Assignment 2022 , FREE MMPM 004 Assignment , IGNOU Assignment 2023-24- Gandhi National Open University had recently uploaded the assignments of this session for Management for the year 2023-24. Students are recommended to download their Assignments from this web page itself. MMPM 004 Solved Assignment 2023-24 They don’t need to go anywhere else when everything regarding the Assignments are available during this text only.

FREE IGNOU MMPM 004 Solved Assignment 2023-24 | International Marketing

University IGNOU (Indira Gandhi National Open University)
Code MMPM 004
Title International Marketing
Language English
Session  July 2023-January 2024

 

MMPM 004 Solved Assignment 2023-24 : for college kids – MMPM 004 International Marketing Solved Assignment 2023-24, Students are advised that after successfully downloading their Assignments, you’ll find each and every course assignments of your downloaded. Candidates got to create separate assignment for the IGNOU Master Course, so as that it’s easy for Evaluators to ascertain your assignments.

IGNOU MMPM 004 Question Paper

Answer all questions in this assignment.

Q1. Distinguish between international and domestic marketing with suitable examples.

International marketing and domestic marketing refer to two distinct approaches in promoting and selling products or services, with the former focusing on global markets and the latter concentrating on a specific country’s market. Here’s a distinction between the two with suitable examples:

  1. Scope:
    • Domestic Marketing: It involves marketing activities within a single country’s borders. The strategies are tailored to meet the needs and preferences of the local market. Example: A local bakery in the United States primarily targets American consumers, tailoring its products and marketing campaigns to suit American tastes and preferences.
    • International Marketing: This encompasses marketing activities that span across national borders, targeting consumers in multiple countries. It requires a global perspective and adaptation to diverse cultural, economic, and regulatory environments. Example: Apple Inc. engages in international marketing by selling its iPhones, iPads, and other products in various countries with localized advertising and distribution strategies to accommodate cultural differences.
  2. Adaptation to Cultural Differences:
    • Domestic Marketing: Tailors marketing messages and product features based on the cultural nuances of the specific country where the business operates. Example: A Japanese tea company in Japan may emphasize traditional tea ceremonies in its domestic marketing efforts to align with local cultural values.
    • International Marketing: Requires adapting marketing strategies to different cultures and customs. This may involve translating content, adjusting advertising approaches, and modifying products to suit diverse tastes. Example: McDonald’s alters its menu and advertising in different countries to accommodate local preferences and cultural norms. For instance, the menu in India includes items like the McAloo Tikki Burger to appeal to local tastes.
  3. Regulatory and Legal Considerations:
    • Domestic Marketing: Involves compliance with the regulations and legal requirements specific to the country of operation. Example: A pharmaceutical company operating in the United Kingdom must adhere to the regulations set by the Medicines and Healthcare products Regulatory Agency (MHRA).
    • International Marketing: Requires understanding and complying with a variety of international regulations, trade policies, and legal frameworks in each target country. Example: The export of electronic goods by a South Korean company to the European Union would require compliance with EU product safety standards and trade regulations.
  4. Market Research and Analysis:
    • Domestic Marketing: Primarily focuses on understanding the local market trends, consumer behavior, and competition within the country of operation. Example: A Canadian fashion retailer conducts market research to understand the preferences of Canadian consumers and tailors its inventory accordingly.
    • International Marketing: Involves extensive research on global market trends, cultural variations, economic conditions, and competition in each target country. Example: Nike conducts thorough market research in various countries to understand the sports culture, fashion trends, and consumer preferences to adapt its marketing and product strategies globally.

In summary, while domestic marketing concentrates on a specific country’s market dynamics, international marketing extends its reach to diverse global markets, requiring a broader perspective and adaptation to various cultural, legal, and economic factors.

Q2. What role has technology played in international marketing? Discuss with the help of examples.

Q3. What are the dominant elements of an integrated marketing plan? Do you think that standard promotional tools such as coupons, premiums, etc. will be equally effective in international markets? Discuss.

Q4. What factors make controlling international operations more complex than controlling domestic marketing activities? Explain with the help of a specific example.

Q5. Write short notes on following

a) Environmental concerns in international marketing

b) Cultural influence on business negotiations

c) WTO

MMPM 004 International Marketing Solved Assignment 2023-24: Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Alongside assignment status, they will also checkout their assignment marks & result. All this is often available in a web mode. After submitting the assignment, you’ll check you IGNOU Assignment Status only after 3-4 weeks. it’d take 40 days to declare. MMPM 004 Solved Assignment 2023-24

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Those students who had successfully submitted their Assignments to their allocated study centres can now check their Assignment Status. Along with assignment status, they can also checkout their assignment marks & result.  MMPM 004 Solved Assignment 2023-24 All this is available in an online mode. After submitting the assignment, you can check you IGNOU Assignment Status only after 3-4 weeks. It might take 40 days to declare.

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