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MCO 06 Solved Assignment 2020-21

MCO 06 Solved Assignment 2020-21 , MCO 06 Solved Assignment 2020-21 , MCO 06 Assignment 2021 , FREE MCO 06 Assignment , IGNOU Assignments 2020-21- Gandhi National Open University had recently uploaded the assignments of this session for M.COM Programme for the year 2020-21. Students are recommended to download their Assignments from this webpage itself. They don’t need to go anywhere else when everything regarding the Assignments are available during this text only.

MCO 06 Solved Assignment 2020-21 in English Medium : for college kids – MCO 06 MARKETING MANAGEMENT Solved Assignment 2020-21 , Students are advised that after successfully downloading their Assignments, you’ll find each and every course assignments of your downloaded MCOM Programme. Candidates got to create separate assignment for the IGNOU Master Course, so as that it’s easy for Evaluators to ascertain your assignments.

MCO 06 Solved Assignment 2020-21


Maximum Marks: 100
Attempt all the questions:

1. What is marketing information system? What are its major components? What considerations one should keep in mind while designing a marketing information system for a firm?

Marketing information systems are intended to support management deciding . Management has five distinct functions and every requires support from an MIS. These are: planning, organising, coordinating, decisions and controlling.

Information systems need to be designed to satisfy the way during which managers tend to figure . Research suggests that a manager continually addresses an outsized sort of tasks and is in a position to spend relatively brief periods on each of those . Given the character of the work, managers tend to depend on information that’s timely and verbal (because this will be assimilated quickly), albeit this is often likely to be less accurate then more formal and sophisticated information systems.

Managers play a minimum of three separate roles: interpersonal, informational and decisional. MIS, in electronic form or otherwise, can support these roles in varying degrees. MIS has less to contribute within the case of a manager’s informational role than for the opposite two.

Three levels of deciding are often distinguished from one another: strategic, control (or tactical) and operational. Again, MIS has got to support each level. Strategic decisions are characteristically one-off situations. Strategic decisions have implications for changing the structure of an organisation and thus the MIS must provide information which is precise and accurate. Control decisions affect broad policy issues and operational decisions concern the management of the organisation’s marketing mix.

A marketing data system has four components: the interior reporting system, the market research systems, the marketing intelligence system and marketing models. Internal reports include orders received, inventory records and sales invoices. market research takes the shape of purposeful studies either unplanned or continuous. against this , marketing intelligence is a smaller amount specific in its purposes, is chiefly administered in an off-the-cuff manner and by managers themselves instead of by professional marketing researchers.

Marketing models: Within the MIS there has got to be the means of interpreting information so as to offer direction to decision. These models could also be computerised or might not . Typical tools are:

· statistic sales modes
· Brand switching models
· applied mathematics
· Elasticity models (price, incomes, demand, supply, etc.)
· Regression and correlation models
· Analysis of Variance (ANOVA) models
· Sensitivity analysis
· Discounted income
· Spreadsheet ‘what if models

These and similar mathematical, statistical, econometric and financial models are the analytical subsystem of the MIS. a comparatively modest investment during a personal computer is enough to permit an enterprise to automate the analysis of its data. a number of the models used are stochastic, i.e. those containing a probabilistic element whereas others are deterministic models where chance plays no part. Brand switching models are stochastic since these express brand choices in probabilities whereas applied mathematics is deterministic therein the relationships between variables are expressed in exact mathematical terms.

2. Define market targeting and explain the procedure on how to target different markets? How will you evaluate the potential of a target market? 

3. Write short notes on the following:
(a) Geodemographic Segmentation
(b) Product mix
(c) Rural marketing
(d) d. Integrated marketing communication

4. Differentiate between the following:
(a) Selling and Marketing
(b) Market skimming pricing strategy and Penetration pricing strategy
(c) Total system approach and Total cost approach of marketing logistics
(d)Individual Branding and Umbrella Branding

5. Comment briefly on the following statement:
(a) It is necessary for a company to scan the changing environment continuously, and change the marketing mix strategies in accordance with the trends of marketing environment
(b)Reference groups are groups that serve as frames of reference for individuals in their purchase or consumption decisions.
(c) A good salesman has certain qualities and abilities as a result he is able to perform better than others
(d) The central idea of an advertising message is referred to as the advertising appeal.

IGNOU MCO 06 English Medium Solved Assignment 2020-21 : Gandhi National Open University had recently updated this session of 2020-21 M.Com Programme assignments on their official university website. we’ve made your work easy by making the solved assignments directly on one portal so as that students can easily get the solved assignments in one go. Students are advised to download their M.Com IGNOU Assignments from this webpage itself with none hassle.

M.COM(English) Question Paper

MCO 06 Solved Assignment 2020-21 You don’t need to worry & go anywhere else on the online as everything regarding the M.Com Assignments are available on this page. Students can easily download the IGNOU Assignments and submit them whenever they’re required to submit their assignments no matter their study centers.
If you’re finding out the IGNOU M.Com Solved Assignment for 2020-21 Session then finally you’re at the right place. IGNOU M.Com Solved Assignments for 2020-21 are now available for download. you’ll easily get the PDF files by clicking the download button against the particular subject that you simply simply wish to choose .

MCO 06 Solved Assignment , you’ll download the M.Com IGNOU assignments for these courses like M.Com Business Environment, Marketing Management, Business Environment, Financial Management and much more.

These assignments are valid for two admission cycles (July 2020 and January 2021). The validity is given below:
1. Those who are enrolled in July 2020, it is valid upto June 2021.
2. Those who are enrolled in January 2021, it is valid upto December 2021.


In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September.

IGNOU MCOM Solved Assignment 2020-21

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